What is INVIDI?
INVIDI is the preeminent developer of global addressable advertising solutions, providing the technological backbone for targeted media delivery. By enabling addressability on local and programmer advertising inventory, the company bridges the gap between traditional cable, satellite, and telco distribution and modern digital advertising requirements. Its market position is bolstered by a unique ownership structure involving major industry players, which provides both capital and strategic alignment. The company's core competency lies in its ability to provide granular audience targeting at scale, a capability that has become essential for advertisers seeking to optimize return on investment in an increasingly fragmented media landscape.
How much funding has INVIDI raised?
INVIDI has raised a total of $128M across 6 funding rounds:
Series A
$12M
Series B
$16M
Series C
$25M
Series D
$23M
Unspecified
$3M
Unspecified
$49M
Series A (2004): $12M with participation from Menlo Ventures and EnerTech Capital
Series B (2005): $16M led by InterWest Partners
Series C (2007): $25M supported by InterWest Partners, Westbury Partners, EnerTech Capital, Menlo Ventures, and GroupM
Series D (2010): $23M featuring GroupM, Zebra Technologies Corporation, Menlo Ventures, Motorola Solutions, InterWest Partners, Westbury Partners, BDC Venture Capital, Google Ventures, and EnerTech Capital
Unspecified (2010): $3M backed by EnerTech Capital, Menlo Ventures, InterWest Partners, and Google Ventures
Unspecified (2011): $49M with participation from Menlo Ventures, EnerTech Capital, Google Ventures, BDC Venture Capital, InterWest Partners, Westbury Partners, GroupM, and Direct TV
Key Investors in INVIDI
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology companies across sectors such as enterprise software, consumer internet, fintech, infrastructure, and frontier tech.
EnerTech Capital
EnerTech Capital is a firm that has been investing and partnering with innovative companies in the energy sector for over 25 years, focusing on Mobility, Industry 4.0, and Connected Customer.
GroupM
GroupM is a global media investment management company that creates competitive advantage for advertisers via its worldwide organization of media professionals and technology solutions.
What's next for INVIDI?
Looking ahead, INVIDI is well-positioned to capitalize on the continued convergence of linear and digital television. The strategic backing received to date provides the necessary runway to further refine its addressable advertising ecosystem and expand its footprint in emerging markets across Europe, Latin America, and Asia. As the industry shifts toward more data-driven, automated buying models, INVIDI's focus will likely remain on enhancing its proprietary technology to maintain its competitive edge. The company's ability to integrate with diverse stakeholder ecosystems suggests a future characterized by continued innovation in audience measurement and cross-platform delivery, ensuring it remains a central player in the evolution of global media monetization.
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