What is INVIDI?
INVIDI is the preeminent developer of global addressable advertising solutions, pioneering the technology that enables precise targeting across cable, satellite, and telco platforms. By providing addressability on both local and programmer advertising inventory, the company has effectively transformed how television distribution is monetized. Its market position is bolstered by a unique ownership structure involving industry giants such as AT&T, DISH Network, and WPP, which provides a distinct competitive advantage in navigating the complexities of the modern media landscape. The company's technology stack is designed to deliver seamless integration across diverse distribution channels, ensuring that advertisers can reach their target audiences with unprecedented accuracy and efficiency.
How much funding has INVIDI raised?
INVIDI has raised a total of $128M across 6 funding rounds:
Series A
$12M
Series B
$16M
Series C
$25M
Series D
$23M
Unspecified
$3M
Unspecified
$49M
Series A (2004): $12M with participation from EnerTech Capital and Menlo Ventures
Series B (2005): $16M led by InterWest Partners
Series C (2007): $25M supported by EnerTech Capital, Westbury Partners, GroupM, Menlo Ventures, and InterWest Partners
Series D (2010): $23M featuring InterWest Partners, BDC Venture Capital, Zebra Technologies Corporation, Menlo Ventures, Motorola Solutions, EnerTech Capital, Westbury Partners, GroupM, and Google Ventures
Unspecified (2010): $3M backed by Menlo Ventures, EnerTech Capital, InterWest Partners, and Google Ventures
Unspecified (2011): $49M with participation from Google Ventures, InterWest Partners, Westbury Partners, GroupM, EnerTech Capital, Menlo Ventures, BDC Venture Capital, and Direct TV
Key Investors in INVIDI
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, consumer products, and frontier technology innovations.
EnerTech Capital
EnerTech Capital is a firm that has been investing and partnering with innovative companies in the energy sector for over 25 years, focusing on Mobility, Industry 4.0, and Connected Customer.
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology companies across sectors such as enterprise software and infrastructure.
What's next for INVIDI?
With the support of its latest strategic investment, INVIDI is well-positioned to accelerate its international footprint and deepen its technological capabilities. The company is expected to focus on enhancing its data-driven insights and expanding its reach across emerging markets in Asia and Australia. By leveraging its established relationships with major MVPDs and its robust product ecosystem, INVIDI is poised to lead the next wave of innovation in addressable television. The strategic focus will likely center on optimizing the convergence of linear and digital advertising, ensuring that the firm remains at the forefront of the industry's digital transformation while maintaining its commitment to delivering high-value, brand-safe media solutions for its global client base.
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