What is INVIDI?
Founded in 2003, INVIDI has established itself as the preeminent developer of global addressable advertising solutions. The company offers both linear and digital addressability through its comprehensive product stack, including INVIDI "MediaHub," INVIDI Edge, and INVIDI Pulse. INVIDI was instrumental in pioneering addressable television technology, first in the United States and subsequently expanding its reach globally across Europe, Latin America, Asia, and Australia. Its proprietary technology facilitates addressability for both local and programmer advertising inventory across all MVPDs (cable, satellite, and telco), as well as through online television distribution channels. INVIDI is co-owned by AT&T, DISH Network L.L.C., and WPP, reflecting strong industry backing and strategic partnerships.
How much funding has INVIDI raised?
INVIDI has raised a total of $128M across 6 funding rounds:
Series A
$12M
Series B
$16M
Series C
$25M
Series D
$23M
Unspecified
$3M
Unspecified
$49M
Series A (2004): $12M with participation from EnerTech Capital and Menlo Ventures
Series B (2005): $16M led by InterWest Partners
Series C (2007): $25M supported by Menlo Ventures, GroupM, Westbury Partners, InterWest Partners, and EnerTech Capital
Series D (2010): $23M featuring InterWest Partners, GroupM, Westbury Partners, Menlo Ventures, Zebra Technologies Corporation, Motorola Solutions, EnerTech Capital, BDC Venture Capital, and Google Ventures
Unspecified (2010): $3M backed by Google Ventures, EnerTech Capital, Menlo Ventures, and InterWest Partners
Unspecified (2011): $49M with participation from BDC Venture Capital, GroupM, Westbury Partners, Google Ventures, Menlo Ventures, InterWest Partners, Direct TV, and EnerTech Capital
Key Investors in INVIDI
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, consumer products, and frontier technology innovations. GV operates globally, providing financial backing to promising startups and growth-stage businesses.
EnerTech Capital
EnerTech Capital is a firm that has been investing and partnering with innovative companies in the energy sector for over 25 years, focusing on Mobility, Industry 4.0, and Connected Customer. They empower entrepreneurs to transform industries by leveraging strategic collaboration and a diverse stakeholder ecosystem.
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software, consumer internet, fintech, infrastructure, and frontier tech, typically taking board roles and partnering with founders through multiple stages of scale.
What's next for INVIDI?
With a history of substantial capital raises and a recent strategic investment, INVIDI is well-positioned for continued expansion and innovation in the dynamic addressable advertising landscape. The company's focus on developing and deploying advanced addressable television solutions, coupled with its strategic ownership structure, suggests a strategic direction aimed at enhancing its market leadership. Future endeavors will likely involve further technological advancements, broader market penetration, and deeper integration with media partners to capitalize on the growing demand for targeted advertising capabilities in both linear and digital television environments. This sustained financial backing will be crucial for INVIDI to maintain its competitive edge and drive the evolution of addressable media.
