What is Intimately?
Intimately operates as a specialized e-commerce retailer, curating and selling functional and aesthetically pleasing undergarments and lingerie designed to accommodate women with various disabilities. The company partners with brands such as Dear Kates, SlickChicks, Elba London, and Wings Intimates, offering a unique value proposition in a market often overlooked by mainstream fashion. Beyond its product offerings, Intimately fosters a community through its newsletter and blog, featuring stories from women with disabilities, thereby enhancing its brand narrative and market connection.
How much funding has Intimately raised?
Intimately has raised a total of $1M across 1 funding round:
Angel/Seed
$1M
Angel/Seed (2022): $1M with participation from British Fashion Council, Alexandra Fine, Sarah Drinkwater, Michelle Kennedy, Steph Korey, and Venrex
Key Investors in Intimately
British Fashion Council
The British Fashion Council champions British fashion globally and supports the industry through initiatives like London Fashion Week, focusing on fostering creativity and innovation. They are committed to a diverse and inclusive fashion community.
Venrex
Venrex is an early-stage venture capital firm that backs innovative companies, with a track record of investing in notable brands. They focus on supporting startups and entrepreneurs seeking capital to scale their operations.
Alexandra Fine
An individual investor participating in the funding round, likely bringing expertise or strategic connections to Intimately's growth.
What's next for Intimately?
The recent major strategic investment signals a pivotal growth phase for Intimately. This financing is expected to fuel expansion initiatives, potentially including broader product line development, enhanced e-commerce capabilities, and increased marketing efforts to reach a wider audience. The company's focus on a niche yet significant market segment, combined with its community-building approach, positions it for sustained development and impact within the adaptive apparel sector.
See full Intimately company page