What is Integral Ad Science?
Founded in 2009 and headquartered in New York City, Integral Ad Science operates as a comprehensive technology provider dedicated to enhancing the digital advertising landscape. The company specializes in critical infrastructure services, including ad fraud prevention, brand safety, and viewability metrics. By providing actionable data and social services, Integral Ad Science enables advertisers and publishers to optimize their digital spend, ensuring that marketing campaigns reach genuine audiences in safe, high-quality environments. Its market position is defined by its ability to mitigate the risks inherent in programmatic advertising through sophisticated, data-driven verification tools.
How much funding has Integral Ad Science raised?
Integral Ad Science has raised a total of $120.7M across 7 funding rounds:
Series A
$2.5M
Series B
$7.3M
Series C
$10M
Series D
$30M
Multiple Rounds
$71M
Series A (2009): $2.5M with participation from Founder Collective
Series B (2010): $7.3M led by Atlas Venture and Founder Collective
Series C (2012): $10M supported by Pelion Venture Partners, Atlas Venture, and Coriolis Ventures
Series D (2013): $30M featuring August Capital, Atlas Venture, and Pelion Venture Partners
Private Equity (2015): $4M backed by Pelion Venture Partners, August Capital, and Atlas Venture
Series E (2015): $27M with participation from August Capital, Atlas Venture, and Pelion Venture Partners
Debt (2015): $40M led by Silicon Valley Bank and Accomplice VC
Key Investors in Integral Ad Science
Atlas Venture
Atlas Venture is a pioneering early-stage venture capital firm focused on creating and building breakthrough biotechnology companies that translate cutting-edge science into life-changing medicines.
Pelion Venture Partners
Pelion Home is a company that manages a portfolio of funds, focusing on investment solutions for its clients and supporting institutional and individual investors in achieving financial objectives.
August Capital
August Capital specializes in venture capital, taking a personal approach to their investments by focusing on fewer enterprises and providing significant support to entrepreneurs in developing transformative businesses.
What's next for Integral Ad Science?
With a robust history of capital infusion, Integral Ad Science is well-positioned to leverage its recent strategic investment to further scale its global operations and refine its proprietary fraud detection algorithms. The company's focus remains on maintaining its competitive edge in an increasingly complex digital media environment. Future strategic initiatives will likely prioritize the expansion of its social media verification capabilities and the integration of advanced machine learning models to combat evolving ad fraud tactics. By maintaining strong relationships with its core investor base, the firm is prepared to navigate the next phase of its lifecycle, potentially exploring further market penetration or technological diversification to solidify its leadership in the ad verification space.
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