What is Insurify?
Founded in 2013, Insurify operates as a sophisticated insurance comparison shopping website that leverages artificial intelligence to simplify the consumer insurance journey. By integrating the Evia platform, the company allows users to obtain personalized quotes by simply uploading a photo of their license plate, effectively reducing friction in the traditional insurance acquisition process. As a key player in the insurtech sector, Insurify bridges the gap between legacy insurance carriers and modern, mobile-first consumers, positioning itself as a critical infrastructure layer in the digital transformation of the insurance industry.
How much funding has Insurify raised?
Insurify has raised a total of $131.7M across 5 funding rounds:
Private Equity
$2.1M
Other Financing Round
$2M
Private Equity
$4.6M
Series A
$23M
Series B
$100M
Private Equity (2015): $2.1M, investors not publicly disclosed
Other Financing Round (2016): $2M led by Rationalwave Capital Partners
Private Equity (2017): $4.6M supported by MassMutual Ventures
Series A (2020): $23M featuring VIOLA FinTech, Nationwide Ventures, MTECH Capital, and MassMutual Ventures
Series B (2021): $100M backed by Massachusetts Mutual Life Insurance, Motive Partners, and Viola Fintech
Key Investors in Insurify
MassMutual Ventures
MassMutual Ventures is a venture capital investment firm that primarily invests in cybersecurity, healthtech, and enterprise SaaS.
Motive Partners
Motive Partners is a private investment firm exclusively focused on financial technology and technology-enabled business services across North America and Europe.
Nationwide Ventures
Nationwide Ventures is the corporate venture arm of a Fortune 100 diversified insurance and financial services organization, focusing on strategic investments in the insurance and fintech sectors.
What's next for Insurify?
Following this major strategic investment, Insurify is well-positioned to accelerate its enterprise-level scaling initiatives. The company is expected to focus on expanding its carrier partnerships and enhancing its machine learning capabilities to provide more granular, real-time pricing data. By leveraging the expertise of its diverse investor base, Insurify will likely prioritize market penetration and the refinement of its automated underwriting tools, ensuring it remains at the forefront of the competitive insurtech landscape as it transitions into a more mature phase of its corporate lifecycle.
See full Insurify company page
