What is Instinct?
Instinct operates at the intersection of veterinary science and professional pet education, specializing in comprehensive dog behavior therapy and training. The company distinguishes itself through a rigorous, science-based approach to addressing canine anxiety, reactivity, and aggression. By offering a spectrum of services ranging from puppy development to intensive behavior modification, Instinct serves as a critical resource for owners navigating the complexities of pet ownership. Their model is built upon the premise that behavioral health is a fundamental component of animal welfare, utilizing customized coaching programs that prioritize positive reinforcement and practical, real-world application. With a physical presence spanning multiple locations, the firm has established a scalable infrastructure that bridges the gap between casual pet training and clinical behavioral intervention.
How much funding has Instinct raised?
Instinct has raised a total of $399K across 2 funding rounds:
Debt
$150K
Debt
$249K
Debt (2020): $150K with participation from PPP
Debt (2021): $249K led by PPP
Key Investors in Instinct
PPP
Public-Private Partnership
What's next for Instinct?
Looking ahead, the strategic deployment of this capital will likely focus on operational scaling and the integration of advanced behavioral health technologies. As the company transitions through this late-stage growth phase, management is expected to prioritize the expansion of its physical footprint and the potential digitization of its training curriculum. By maintaining a focus on high-quality, science-backed outcomes, Instinct is well-positioned to capture a larger share of the premium pet services market. The firm's ability to sustain its growth trajectory will depend on its capacity to maintain service consistency while scaling its team of certified behaviorists and trainers across new and existing markets.
See full Instinct company page
