What is Instinct?
Instinct Dog Behavior & Training operates as a specialized provider of professional canine behavior therapy and training services. The company distinguishes itself through a science-backed approach, addressing complex behavioral challenges such as anxiety, reactivity, and aggression. By offering a comprehensive suite of services—ranging from puppy development to intensive private coaching—Instinct facilitates improved human-canine relationships. Their business model, which combines physical locations with expert-led curriculum, positions them as a leader in the high-growth pet wellness industry, catering to a diverse demographic of pet owners seeking professional intervention for their animals.
How much funding has Instinct raised?
Instinct has raised a total of $399K across 2 funding rounds:
Debt
$150K
Debt
$249K
Debt (2020): $150K with participation from PPP
Debt (2021): $249K led by PPP
Key Investors in Instinct
PPP
Public-Private Partnership
What's next for Instinct?
With the recent capital injection, Instinct is poised to accelerate its national expansion strategy. The firm is expected to focus on scaling its proprietary training framework and enhancing its digital service delivery to meet the rising demand for professional pet behavioral support. Future growth initiatives will likely prioritize the integration of advanced behavioral health metrics and the potential for further geographic penetration. By maintaining its focus on positive, science-based training, the company is strategically aligned to capture a larger share of the premium pet care market, ensuring long-term sustainability and continued operational excellence in the competitive landscape of canine development.
See full Instinct company page
