What is Inscape?
Inscape operates at the intersection of big data and television advertising, providing granular, real-time insights into consumer viewing behavior. The company serves a diverse clientele, including major advertising agencies, networks, and OEMs, by transforming raw smart TV data into actionable metrics. With visibility into over 700 US TV networks and 100 streaming applications, Inscape enables stakeholders to optimize campaign performance and refine audience engagement strategies. Its role as a provider of currency-grade data is pivotal in an industry shifting toward cross-platform measurement, where precision and scale are essential for maximizing return on investment.
Keywords: TV data analytics, audience measurement, smart TV insights, media intelligence, advertising technology, cross-platform metrics, viewership behavior, data-driven marketing.
How much funding has Inscape raised?
Inscape has raised a total of $22.2M across 4 funding rounds:
Angel/Seed
$2.5M
Unspecified
$3.5M
Series A
$1.5M
Series B
$14.7M
Angel/Seed (2012): $2.5M with participation from Rogers Ventures
Unspecified (2013): $3.5M led by Silicon Valley Bank and DCM Ventures
Series A (2013): $1.5M supported by DCM Ventures
Series B (2014): $14.7M featuring DCM Ventures and Rogers Venture Partners
Key Investors in Inscape
DCM Ventures
A global venture capital firm that partners with early-stage founders to build world-class technology companies across the US and Asia.
Rogers Venture Partners
A strategic investment arm focused on high-growth technology companies that align with broader telecommunications and media ecosystems.
Silicon Valley Bank
A premier financial institution providing specialized banking and investment services to the innovation economy and technology sector.
What's next for Inscape?
With the support of its institutional partners, Inscape is well-positioned to capitalize on the ongoing migration of advertising budgets from traditional linear television to digital and streaming environments. The company's strategic roadmap likely involves deepening its integration with OEM partners to expand its data footprint while enhancing its machine learning capabilities to provide even more granular, privacy-compliant audience segments. As the industry demands more transparent and unified measurement standards, Inscape's ability to deliver high-fidelity, real-time data will be instrumental in shaping the future of media currency and programmatic advertising efficiency.
See full Inscape company page
