What is Inscape?
Inscape.tv operates at the forefront of smart TV data solutions, leveraging advanced technology and machine learning to offer comprehensive insights into viewer habits. The company's platform serves a diverse clientele, including agencies, advertisers, networks, broadcasters, analytics partners, and OEMs. By providing access to data from over 700 US TV networks and 100 streaming applications, Inscape empowers its clients to refine advertising campaigns, enhance audience engagement strategies, and develop bespoke metrics. Recognized for its currency-grade TV viewing data, Inscape is instrumental in helping businesses optimize their return on investment across both linear and streaming media environments.
How much funding has Inscape raised?
Inscape has raised a total of $22.2M across 4 funding rounds:
Angel/Seed
$2.5M
Unspecified
$3.5M
Series A
$1.5M
Series B
$14.7M
Angel/Seed (2012): $2.5M with participation from Rogers Ventures
Series A (2013): $1.5M led by DCM Ventures
Unspecified (2013): $3.5M supported by DCM Ventures and Silicon Valley Bank
Series B (2014): $14.7M featuring DCM Ventures and Rogers Venture Partners
Key Investors in Inscape
DCM Ventures
DCM Ventures is a venture capital firm known for investing in early-stage technology companies, often focusing on sectors like software, internet, and mobile.
Rogers Ventures
Rogers Ventures appears to be an investment entity that supports technology and growth-stage companies, likely with a focus on strategic market development.
Silicon Valley Bank
Silicon Valley Bank is a financial institution that provides banking services and capital to technology and life science companies, often supporting their growth phases.
What's next for Inscape?
With the backing of substantial enterprise-level capital, Inscape is strategically positioned for significant expansion and innovation. The recent major strategic investment signals a commitment to further developing its data analytics capabilities and broadening its market reach. Future initiatives are likely to focus on enhancing its machine learning algorithms for more predictive audience insights, expanding its data coverage to new platforms and markets, and forging deeper partnerships within the advertising and media ecosystem. This funding will be critical in solidifying Inscape's role as a leader in the evolving TV data currency space.
See full Inscape company page
