What is Inscape?
Inscape operates at the intersection of big data and television advertising, serving as a premier provider of smart TV data solutions. The company specializes in capturing and analyzing viewing behavior, offering actionable intelligence to a diverse client base that includes agencies, networks, and original equipment manufacturers (OEMs). By transforming raw viewing signals into high-fidelity metrics, Inscape enables its partners to move beyond traditional measurement models, facilitating more precise audience targeting and improved content engagement strategies. Its platform is widely recognized for its reliability and depth, serving as a foundational tool for those tasked with navigating the shift toward data-centric media planning.
How much funding has Inscape raised?
Inscape has raised a total of $22.2M across 4 funding rounds:
Angel/Seed
$2.5M
Unspecified
$3.5M
Series A
$1.5M
Series B
$14.7M
Angel/Seed (2012): $2.5M with participation from Rogers Ventures
Series A (2013): $1.5M led by DCM Ventures
Unspecified (2013): $3.5M supported by DCM Ventures and Silicon Valley Bank
Series B (2014): $14.7M featuring DCM Ventures and Rogers Venture Partners
Key Investors in Inscape
DCM Ventures
A global venture capital firm with a long-standing history of supporting early-stage technology companies and scaling enterprise software solutions.
Rogers Ventures
The corporate venture arm of Rogers Communications, focusing on strategic investments in media, telecommunications, and digital technology sectors.
Silicon Valley Bank
A premier financial institution specializing in providing banking and investment services to the innovation economy and high-growth technology startups.
What's next for Inscape?
With the support of its latest strategic backing, Inscape is well-positioned to accelerate its product development and expand its footprint within the global media analytics market. The company's roadmap likely involves deepening its integration with streaming platforms and enhancing its predictive modeling capabilities to address the industry's shift toward cross-platform measurement. As the distinction between linear and digital viewing continues to blur, Inscape's role as a neutral, currency-grade data provider will be instrumental in shaping the future of advertising accountability. Future growth will likely focus on scaling its infrastructure to handle increasing data volumes while maintaining the high standards of accuracy that have defined its market presence to date.
See full Inscape company page
