What is Inscape?
Inscape.tv specializes in delivering comprehensive insights into TV viewing behavior by leveraging advanced technology and machine learning. Their platform serves a diverse clientele, including agencies, advertisers, networks, broadcasters, analytics partners, and OEMs. By providing granular, real-time data across over 700 US TV networks and 100 streaming applications, Inscape empowers clients to optimize advertising campaigns, enhance audience engagement, and develop custom metrics. The company is recognized for its currency-grade TV viewing data, enabling clients to maximize reach and improve return on investment across both linear and streaming platforms.
How much funding has Inscape raised?
Inscape has raised a total of $22.2M across 4 funding rounds:
Angel/Seed
$2.5M
Unspecified
$3.5M
Series A
$1.5M
Series B
$14.7M
Angel/Seed (2012): $2.5M with participation from Rogers Ventures
Unspecified (2013): $3.5M led by DCM Ventures and Silicon Valley Bank
Series A (2013): $1.5M supported by DCM Ventures
Series B (2014): $14.7M featuring Rogers Venture Partners and DCM Ventures
Key Investors in Inscape
Rogers Ventures
Rogers Ventures is an investment firm that likely focuses on strategic ventures and growth-stage companies, providing capital to fuel expansion and innovation.
DCM Ventures
DCM Ventures is a venture capital firm known for investing in early-stage technology companies, particularly in the internet, software, and mobile sectors.
Silicon Valley Bank
Silicon Valley Bank (SVB) is a financial institution that provides banking and credit services to technology and life science companies, often supporting innovation and growth.
What's next for Inscape?
With a substantial enterprise-level funding injection, Inscape is strategically positioned for accelerated growth and market leadership. The recent major strategic investment signals strong investor confidence in the company's unique data solutions and its ability to navigate the evolving media landscape. This capital infusion will likely be directed towards enhancing its technological capabilities, expanding its data coverage, and strengthening its market presence. Inscape's focus on providing actionable intelligence for campaign optimization and audience understanding is critical in an era of fragmented media consumption, suggesting a future of continued innovation and strategic partnerships.
See full Inscape company page
