What is Innovid?
Founded in 2007 and headquartered in New York, Innovid provides a comprehensive suite of advertising services designed to facilitate the creation, delivery, and measurement of TV advertisements. By operating as an independent entity, the company serves a diverse clientele ranging from consumer packaged goods and pharmaceutical giants to automotive and technology firms. Its platform is engineered to address the complexities of modern media consumption, enabling advertisers and agencies to optimize their reach across global markets, including North America, Europe, and the Asia Pacific region.
How much funding has Innovid raised?
Innovid has raised a total of $95.1M across 8 funding rounds:
Series A
$3M
Private Equity
$4.1M
Series B
$9.5M
Series C
$11M
Multiple Rounds
$37.5M
Private Equity
$30M
Series A (2008): $3M with participation from Genesis Partners
Private Equity (2010): $4.1M led by Genesis Partners and T-Venture
Series B (2011): $9.5M supported by Deutsche Telekom Capital Partners, Genesis Partners, and Steamboat Ventures
Series C (2013): $11M featuring T-Venture, Vintage Investment Partners, Steamboat Ventures, and Genesis Partners
Series D (2015): $10M backed by Cisco Investments, Genesis Partners, T-Venture, and Steamboat Ventures
Series E (2015): $15M with participation from T-Venture, Cisco Ventures, Steamboat Ventures, NewSpring Capital, and Genesis Partners
Debt (2015): $12.5M led by Silicon Valley Bank and Triple Point Capital
Private Equity (2019): $30M supported by Goldman Sachs Private Capital Investing
Key Investors in Innovid
Genesis Partners
A prominent Israeli venture capital firm that focuses on building high-potential, innovation-driven companies through deep industry expertise and a robust global network.
T-Venture
A stage-agnostic investment arm of Deutsche Telekom, specializing in communication technologies and digital infrastructure to foster the growth of the digital society.
Steamboat Ventures
A venture firm dedicated to nurturing early to growth-stage companies within the technology, media, and consumer sectors to help them achieve market leadership.
What's next for Innovid?
Following its major strategic investment, Innovid is well-positioned to accelerate its product development and expand its footprint in the rapidly evolving connected TV ecosystem. The company's lifecycle stage, characterized by significant enterprise-level funding, suggests a focus on deepening its technological moat and enhancing its measurement capabilities. By leveraging its established network of strategic partners and institutional investors, Innovid is poised to capitalize on the shift toward digital-first television advertising, ensuring it remains a critical infrastructure provider for global media agencies and publishers seeking data-driven insights.
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