What is InMarketSolution?
Founded in 2015, InMarketSolution (IMS) has carved a niche in the automotive industry by offering performance-based marketing campaigns where clients, primarily dealerships, only pay for vehicles sold. This unique model covers 100% of upfront marketing costs, mitigating financial risk for its partners. IMS leverages proprietary targeting technology to tailor marketing strategies across direct mail, email, social media, and digital advertising, customized to a dealership's specific location, brand, and inventory. The company has established a broad network, partnering with over 2500 dealerships across the U.S. and collaborating with Original Equipment Manufacturers (OEMs) to boost car sales and enhance market share through programs like Pay-For-Performance, Guaranteed Performance, and CAP.
How much funding has InMarketSolution raised?
InMarketSolution has raised a total of $401K across 2 funding rounds:
Debt
$150K
Debt
$251K
Debt (2020): $150K with participation from PPP
Debt (2021): $251K led by PPP
What's next for InMarketSolution?
The substantial capital infusion, particularly the recent strategic investment, positions InMarketSolution for accelerated growth and market expansion. As a company operating in a large-scale, late-stage funding environment, this backing is likely to fuel further development of its performance-based marketing technology and outreach to a wider dealership network. Strategic partnerships and potential acquisitions may also be on the horizon as IMS aims to solidify its leadership in the auto marketing technology space. The focus will remain on delivering measurable results and minimizing risk for automotive retailers, a value proposition that has driven its success to date.
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