What is InMarketSolution?
InMarketSolution (IMS) is a specialized provider of performance-based automotive marketing solutions, founded in 2015. The company differentiates itself by covering all upfront marketing costs, with clients only incurring expenses upon successful vehicle sales. IMS employs a proprietary targeting technology to tailor marketing campaigns for dealerships, considering factors such as location, brand, and inventory. Their multi-channel approach integrates direct mail, email, social media, and digital advertising. Having partnered with over 2500 dealerships across the U.S. and collaborating with Original Equipment Manufacturers (OEMs), IMS focuses on driving car sales and expanding market share through innovative programs like Pay-For-Performance, Guaranteed Performance, and CAP, all designed to mitigate financial risk for automotive retailers.
How much funding has InMarketSolution raised?
InMarketSolution has raised a total of $401K across 2 funding rounds:
Debt
$150K
Debt
$251K
Debt (2020): $150K with participation from PPP
Debt (2021): $251K led by PPP
What's next for InMarketSolution?
With its recent major strategic investment and a history of substantial capital infusion, InMarketSolution is well-positioned for its next phase of growth. The company's late-stage funding context suggests a focus on expanding its market reach, enhancing its technological capabilities, and potentially exploring new service verticals within the automotive industry. This capital infusion will likely fuel further innovation in its performance-based models and strengthen its partnerships with dealerships and OEMs, solidifying its competitive advantage in a dynamic market.
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