What is InMarketSolution?
Founded in 2015, InMarketSolution has redefined the automotive marketing paradigm through its performance-based advertising framework. The company operates on a model where it assumes 100% of the upfront marketing costs, ensuring that dealerships only incur expenses upon the successful sale of a vehicle. This value proposition is supported by proprietary targeting technology that synthesizes location data, brand specifications, and inventory analytics to deploy multi-channel campaigns across direct mail, email, and social media platforms. With a footprint spanning over 2,500 dealerships and strategic collaborations with major OEMs, IMS serves as a critical intermediary in the automotive sales ecosystem, effectively aligning marketing spend with tangible revenue outcomes.
How much funding has InMarketSolution raised?
InMarketSolution has raised a total of $401K across 2 funding rounds:
Debt
$150K
Debt
$251K
Debt (2020): $150K with participation from PPP
Debt (2021): $251K led by PPP
Key Investors in InMarketSolution
PPP
Public-Private Partnership
What's next for InMarketSolution?
With the recent capital deployment, InMarketSolution is positioned to further refine its algorithmic targeting capabilities and expand its market share among automotive retailers. The company's focus on the Pay-For-Performance and Guaranteed Performance programs suggests a strategic intent to deepen its integration with OEM partners, potentially scaling its infrastructure to support higher transaction volumes. As the automotive industry shifts toward more data-centric retail models, IMS is well-equipped to leverage its existing dealer network to introduce advanced digital ad strategies, thereby insulating its clients from market volatility while driving consistent sales growth.
See full InMarketSolution company page
