What is InMarketSolution?
Founded in 2015, InMarketSolution has revolutionized the automotive retail space by introducing a performance-based marketing paradigm. The company operates on a risk-mitigation model where it assumes 100% of the upfront marketing costs, ensuring that dealerships only incur expenses upon the successful sale of a vehicle. This innovative approach is supported by proprietary targeting technology that synthesizes location data, brand identity, and inventory specifics to deploy highly effective multi-channel campaigns. Spanning direct mail, email, social media, and digital advertising, IMS has successfully integrated its services with over 2,500 dealerships across the United States. Furthermore, its strategic collaborations with Original Equipment Manufacturers (OEMs) demonstrate a deep-seated commitment to enhancing market share and driving measurable sales outcomes for its partners.
How much funding has InMarketSolution raised?
InMarketSolution has raised a total of $401K across 2 funding rounds:
Debt
$150K
Debt
$251K
Debt (2020): $150K with participation from PPP
Debt (2021): $251K led by PPP
Key Investors in InMarketSolution
PPP
Public-Private Partnership
What's next for InMarketSolution?
With the recent influx of capital, InMarketSolution is well-positioned to accelerate its technological development and expand its footprint in the automotive retail ecosystem. The company's focus on the Pay-For-Performance and Guaranteed Performance programs suggests a strategic pivot toward deeper data integration and predictive analytics. As the automotive industry faces ongoing shifts in consumer purchasing behavior, IMS is likely to leverage its late-stage financial standing to enhance its digital ad infrastructure and deepen its OEM relationships. By minimizing financial risk for its clients, the firm is poised to capture a larger share of the dealership marketing budget, setting a new standard for accountability and efficiency in automotive advertising.
See full InMarketSolution company page
