What is Informed?
Founded in April 2016 by Justin Wickett and Magdalena Yesil, Informed specializes in leveraging advanced Document AI and machine learning technologies to revolutionize the lending industry. The company's core mission is to empower lenders by significantly speeding up the loan application and approval process, while simultaneously mitigating risks associated with fraud and operational costs. Informed's platform is designed to provide a comprehensive solution for financial institutions seeking to optimize their lending workflows and enhance overall efficiency.
How much funding has Informed raised?
Informed has raised a total of $63M across 1 funding round:
Private Equity
$63M
Private Equity (2025): $63M with participation from Invictus Growth Management
Key Investors in Informed
Invictus Growth Management
Invictus Growth Partners specializes in investing in technology companies, particularly in the sectors of cybersecurity, SaaS, fintech, and cloud software. They focus on partnering with world-class founders and management teams to empower operational excellence and accelerate growth. With a strong emphasis on machine learning capabilities, Invictus provides its portfolio companies with the expertise needed to enhance efficiency and scalability. Their investment criteria include companies with significant annual recurring revenue and a commitment to capital-efficient growth.
What's next for Informed?
With the recent major strategic investment, Informed is poised to expand its market reach and further refine its AI and ML capabilities. The enterprise-level funding context suggests a strategic push towards scaling operations, enhancing product development, and potentially forging new partnerships within the financial sector. This capital infusion will likely enable Informed to solidify its position as a leader in lending process optimization, driving innovation and delivering greater value to its client base. The company's focus on reducing fraud, cost, and risk through technology positions it well for continued expansion in a competitive market.
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