What is Informed?
Founded in 2016 by Justin Wickett and Magdalena Yesil, Informed.IQ operates at the intersection of artificial intelligence and financial services. The company specializes in automating the lending lifecycle, utilizing advanced Document AI and machine learning to mitigate risk, curtail operational costs, and eliminate fraudulent activities. By digitizing and validating documentation in real-time, the platform provides lenders with the speed and accuracy required to remain competitive in a digital-first economy.
The company's core value proposition lies in its ability to transform unstructured data into actionable intelligence, effectively reducing the friction inherent in traditional underwriting processes. As a leader in the automated lending space, Informed.IQ serves as a critical infrastructure partner for financial institutions seeking to modernize their back-office operations through sophisticated algorithmic oversight.
How much funding has Informed raised?
Informed has raised a total of $63M across 1 funding round:
Private Equity
$63M
Private Equity (2025): $63M with participation from Invictus Growth Management
Key Investors in Informed
Invictus Growth Management
Invictus Growth Partners is a specialized investment firm focusing on high-growth technology companies within the cybersecurity, SaaS, and fintech sectors. They provide operational expertise and strategic guidance to help portfolio companies achieve scalable, capital-efficient growth through advanced machine learning and cloud-based solutions.
What's next for Informed?
Looking ahead, the strategic deployment of this capital will likely focus on deepening the company's machine learning capabilities and expanding its product suite to address broader regulatory and compliance challenges. As the lending industry faces increasing pressure to adopt automated, transparent, and secure processing standards, Informed.IQ is poised to capture additional market share by enhancing its core Document AI engine.
The firm's roadmap suggests a continued emphasis on operational excellence and scalability, ensuring that its technology remains the gold standard for lenders navigating high-volume, high-risk environments. By maintaining its focus on capital-efficient growth and technological innovation, Informed.IQ is set to redefine the standards of efficiency in the global lending market, potentially paving the way for future strategic partnerships or further institutional expansion.
