What is Influitive?
Founded in 2010 and headquartered in Ontario, Canada, Influitive operates as a customer marketing platform designed to empower B2B companies. Its core function is to help businesses cultivate and sustain momentum through their brand advocates. By leveraging customer engagement and advocacy programs, Influitive enables companies to amplify their reach, build credibility, and drive business growth through authentic customer experiences. The platform facilitates the creation of advocate communities, the generation of user-generated content, and the mobilization of customer success stories.
How much funding has Influitive raised?
Influitive has raised a total of $51.5M across 4 funding rounds:
Angel/Seed
$3.8M
Series A
$7.3M
Series B
$30.5M
Unspecified
$10M
Angel/Seed (2012): $3.8M with participation from New Enterprise Associates, Lightspeed Venture Partners, Resolute.VC, 500Startups, Accelerator Ventures, Golden Venture Partners, Illuminate Ventures, First Round Capital, and Relay Ventures
Series A (2012): $7.3M led by Hummer Winblad Venture Partners, Illuminate Ventures, Relay Ventures, Common Angels, New Enterprise Associates, Lightspeed Venture Partners, and Resolute.VC
Series B (2015): $30.5M supported by Hummer Winblad Venture Partners, Illuminate Ventures, First Round Capital, Relay Ventures, CommonAngels, Resolute Ventures, Docomo Capital Inc., OurCrowd, Georgian, and BDC Capital
Unspecified (2019): $10M featuring Relay Ventures, Export Development Canada, Comerica, and Georgian
Key Investors in Influitive
Hummer Winblad Venture Partners
HWVP is an investment firm focused on early-stage enterprise software companies, providing first institutional capital and ongoing support to help entrepreneurs realize their visions. The firm is known for its deep operational understanding and expertise in software and SaaS, offering pragmatic guidance in areas such as product development, team building, and strategic positioning.
Illuminate Ventures
Illuminate Ventures is a venture capital firm focused on investing in early-stage B2B and enterprise software startups. They specialize in Series Seed investments, providing resources to help transform startups into market leaders, particularly those leveraging data and AI.
Relay Ventures
Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting incumbent industries and creating new markets with the power of mobile computing. Unlike other funds, Relay exclusively focuses on software for mobile (from the sensor to the cloud).
What's next for Influitive?
With the recent infusion of major strategic capital, Influitive is poised for accelerated growth and market penetration. The company's focus on customer advocacy aligns with the increasing demand for authentic marketing strategies in the B2B landscape. Future developments are likely to involve enhancements to its platform capabilities, expansion into new market segments, and further investment in its technology infrastructure to support a growing global client base. This strategic backing suggests a trajectory towards solidifying its leadership position and potentially exploring new avenues for product development and service offerings.
See full Influitive company page
