What is Influitive?
Founded in 2010 and headquartered in Ontario, Canada, Influitive operates as a customer marketing platform designed to empower B2B companies. It facilitates the cultivation and amplification of brand advocacy, enabling businesses to harness the power of their customer base to drive market movement and brand visibility. The platform is instrumental in building and sustaining momentum behind brands through active advocate engagement.
How much funding has Influitive raised?
Influitive has raised a total of $51.5M across 4 funding rounds:
Angel/Seed
$3.8M
Series A
$7.3M
Series B
$30.5M
Unspecified
$10M
Angel/Seed (2012): $3.8M with participation from First Round Capital, Golden Venture Partners, Illuminate Ventures, Accelerator Ventures, 500Startups, New Enterprise Associates, Resolute.VC, Lightspeed Venture Partners, and Relay Ventures
Series A (2012): $7.3M led by Relay Ventures, Hummer Winblad Venture Partners, Illuminate Ventures, Common Angels, New Enterprise Associates, Resolute.VC, and Lightspeed Venture Partners
Series B (2015): $30.5M supported by First Round Capital, Relay Ventures, Docomo Capital Inc., Hummer Winblad Venture Partners, Georgian, BDC Capital, Resolute Ventures, OurCrowd, Illuminate Ventures, and CommonAngels
Unspecified (2019): $10M featuring Relay Ventures, Georgian, Comerica, and Export Development Canada
Key Investors in Influitive
Relay Ventures
Relay Ventures is an early-stage venture capital firm that invests in passionate entrepreneurs disrupting incumbent industries and creating new markets with the power of mobile computing. They focus on software for mobile, from the sensor to the cloud, and possess extensive networks and resources to aid founders.
Hummer Winblad Venture Partners
Hummer Winblad Venture Partners is an investment firm specializing in early-stage enterprise software companies, offering crucial initial capital and ongoing support. They are recognized for their deep operational understanding and expertise in software and SaaS.
Illuminate Ventures
Illuminate Ventures is a venture capital firm focused on early-stage B2B and enterprise software startups, particularly those leveraging data and AI. They provide resources to help transform startups into market leaders.
What's next for Influitive?
With substantial backing, Influitive is poised for strategic growth and further development of its customer marketing solutions. The company's trajectory suggests a focus on enhancing its platform's capabilities to deepen customer engagement and expand its market reach. Future initiatives will likely involve leveraging this capital to innovate within the customer advocacy space, potentially exploring new technologies or expanding into adjacent markets to solidify its leadership position.
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