What is Influitive?
Founded in 2010 and headquartered in Ontario, Canada, Influitive operates a sophisticated customer marketing platform. The company specializes in helping B2B enterprises build and sustain movements behind their brands by empowering advocates. By providing tools that facilitate customer engagement and community building, Influitive enables businesses to turn their existing user base into a powerful engine for growth and brand loyalty. The platform is positioned at the intersection of marketing technology and customer success, addressing the critical need for authentic, peer-driven validation in the modern B2B sales cycle.
How much funding has Influitive raised?
Influitive has raised a total of $51.5M across 4 funding rounds:
Angel/Seed
$3.8M
Series A
$7.3M
Series B
$30.5M
Unspecified
$10M
Angel/Seed (2012): $3.8M with participation from Illuminate Ventures, Relay Ventures, New Enterprise Associates, Resolute.VC, First Round Capital, Accelerator Ventures, Golden Venture Partners, 500Startups, and Lightspeed Venture Partners
Series A (2012): $7.3M led by Lightspeed Venture Partners, New Enterprise Associates, Hummer Winblad Venture Partners, Relay Ventures, Illuminate Ventures, Common Angels, and Resolute.VC
Series B (2015): $30.5M supported by Resolute Ventures, First Round Capital, Illuminate Ventures, Hummer Winblad Venture Partners, CommonAngels, BDC Capital, Georgian, OurCrowd, Docomo Capital Inc., and Relay Ventures
Unspecified (2019): $10M featuring Export Development Canada, Georgian, Comerica, and Relay Ventures
Key Investors in Influitive
Lightspeed Venture Partners
Lightspeed Venture Partners is a global multistage venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software, consumer, and fintech.
New Enterprise Associates
Established in 1977, New Enterprise Associates is a prominent venture capital firm focused on helping entrepreneurs build transformative businesses across various industries.
Georgian
Georgian is a growth-stage investment firm that partners with B2B software and AI companies, providing capital, strategic guidance, and technical expertise to help businesses scale.
What's next for Influitive?
Looking ahead, the strategic deployment of the $10M is expected to accelerate Influitive's product innovation and market expansion efforts. As the B2B landscape increasingly prioritizes customer-centric growth strategies, the company is well-positioned to capitalize on the demand for automated advocacy solutions. Future initiatives will likely focus on deepening the platform's integration capabilities and expanding its footprint within the enterprise software ecosystem, ensuring that Influitive remains a vital component of the modern marketing stack.
See full Influitive company page