What is Influitive?
Founded in 2010 and headquartered in Ontario, Canada, Influitive operates a sophisticated customer marketing platform designed to help B2B organizations build and sustain momentum behind their brands. By leveraging the power of customer advocacy, the platform enables companies to turn their existing user base into a strategic asset. Influitive occupies a critical niche in the SaaS ecosystem, providing the tools necessary for enterprises to foster community engagement, generate authentic referrals, and accelerate sales cycles through peer-to-peer influence.
How much funding has Influitive raised?
Influitive has raised a total of $51.5M across 4 funding rounds:
Angel/Seed
$3.8M
Series A
$7.3M
Series B
$30.5M
Unspecified
$10M
Angel/Seed (2012): $3.8M with participation from Accelerator Ventures, 500Startups, First Round Capital, Resolute.VC, New Enterprise Associates, Lightspeed Venture Partners, Illuminate Ventures, Relay Ventures, and Golden Venture Partners
Series A (2012): $7.3M led by New Enterprise Associates, Hummer Winblad Venture Partners, Lightspeed Venture Partners, Resolute.VC, Common Angels, Illuminate Ventures, and Relay Ventures
Series B (2015): $30.5M supported by CommonAngels, Illuminate Ventures, Relay Ventures, Hummer Winblad Venture Partners, BDC Capital, Resolute Ventures, OurCrowd, First Round Capital, Docomo Capital Inc., and Georgian
Unspecified (2019): $10M featuring Relay Ventures, Comerica, Georgian, and Export Development Canada
Key Investors in Influitive
Georgian
Georgian is a growth-stage investment firm that partners with B2B software and AI companies, providing capital, strategic guidance, and technical expertise to help businesses scale and innovate.
Lightspeed Venture Partners
Lightspeed Venture Partners is a global multistage venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software and infrastructure.
New Enterprise Associates
Established in 1977, New Enterprise Associates is a premier venture capital firm focused on helping entrepreneurs build transformative businesses across various technology sectors.
What's next for Influitive?
Following the recent strategic investment, Influitive is well-positioned to deepen its technological capabilities and expand its footprint within the competitive enterprise software market. The company is expected to prioritize the integration of advanced data analytics and AI-driven insights to further optimize the advocacy experience for its global client base. By maintaining a focus on scalable, high-impact marketing solutions, Influitive aims to reinforce its leadership in the B2B sector, leveraging its recent capital injection to drive product innovation and capture additional market share in an increasingly digital-first business environment.
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