What is Influential?
Influential operates as a comprehensive technology platform designed to bridge the gap between brands and their desired target audiences. Its suite of solutions encompasses critical areas such as market intelligence, enabling data-driven insights into consumer behavior and market trends; creative strategies, focusing on developing compelling brand narratives and campaigns; and media optimization, ensuring efficient and effective allocation of advertising resources across various channels. The company's focus on these core competencies positions it as a key player in the evolving landscape of digital marketing and brand engagement.
How much funding has Influential raised?
Influential has raised a total of $18M across 3 funding rounds:
Series A
$5M
Series B
$12M
Debt
$1M
Series A (2016): $5M with participation from Capital Zed
Series B (2018): $12M led by Capital Zed, WME, and Europlay Capitol Advisors
Debt (2020): $1M supported by PPP
Key Investors in Influential
PPP
Public-Private Partnership
Capital Zed
Capital Zed, likely a Canadian-based investment firm, has previously backed Influential, participating in its Series A funding.
WME
WME, part of the global entertainment, sports, and content company Endeavor, has invested in Influential, suggesting a strategic alignment with media and entertainment sectors.
What's next for Influential?
With the recent infusion of capital, Influential is poised for accelerated expansion and further development of its technological capabilities. The major strategic investment suggests a focus on scaling operations, enhancing its platform's features, and potentially exploring new market verticals or strategic partnerships. This enterprise-level backing is indicative of the company's maturity and its potential to capture a larger share of the market, solidifying its role as a leader in providing sophisticated solutions for brand-audience connectivity.
See full Influential company page
