What is Influenster?
Influenster operates as a dynamic platform designed for individuals keen on receiving complimentary products and sharing candid reviews. The core offering, VoxBoxes, provides members with curated packages of free products across diverse categories including beauty, health, pets, and home goods. By harnessing the power of user-generated content from its community of over 7 million members, Influenster facilitates direct connections between brands and their target demographics, fostering a robust ecosystem of consumer insights and product discovery.
How much funding has Influenster raised?
Influenster has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2016): $8M with participation from Ebates
Key Investors in Influenster
Ebates
Ebates, now part of Rakuten, is a well-established cash back shopping platform that has been rewarding consumers since 1999. They partner with thousands of online retailers, enabling members to earn cash back on their purchases, thereby facilitating consumer spending and brand visibility.
What's next for Influenster?
The recent major strategic investment positions Influenster for accelerated growth and enhanced platform capabilities. This capital is expected to be deployed towards expanding its member base, refining its review aggregation technology, and forging deeper partnerships with a wider array of brands. As Influenster continues to solidify its role as a key influencer in the consumer insights space, this funding will likely support strategic initiatives aimed at increasing market penetration and diversifying its service offerings, further cementing its position as a leader in community-driven brand engagement.
See full Influenster company page
