What is Influ2?
Influ2 operates as a Person-Based Advertising & Account-Based Marketing platform designed for B2B companies. The platform addresses a critical orchestration gap between advertising initiatives and sales efforts, enabling B2B marketers to cultivate more meaningful customer relationships that directly contribute to closed deals. By integrating personally targeted advertising across the entire customer journey—from initial brand awareness and demand generation to sales and customer retention—Influ2 fortifies each stage with precision and impact. This strategic approach aims to enhance engagement and drive measurable business outcomes for its clients.
How much funding has Influ2 raised?
Influ2 has raised a total of $11.4M across 2 funding rounds:
Angel/Seed
$3.4M
Series A
$8M
Angel/Seed (2020): $3.4M with participation from VentureFriends, Detonate Ventures, One Way Ventures, and AVentures Capital
Series A (2021): $8M led by Rally Ventures
Key Investors in Influ2
Rally Ventures
Rally Ventures is a venture capital firm specializing in early-stage business technology companies, with a particular focus on AI/ML, cybersecurity, fintech, and SaaS+. They provide strategic resources and global expertise to foster the growth of B2B technology firms.
VentureFriends
VentureFriends is an early-stage venture capital firm that supports ambitious European founders with initial investments at the Pre-Seed and Seed stages, offering capital alongside mentorship and strategic support.
Detonate Ventures
Detonate Ventures is an investment and management company focusing on seed and early-stage investments, with expertise in technology, media, and strategic consulting, based in Ukraine.
What's next for Influ2?
The recent major strategic investment in Influ2 signals a pivotal moment for the company's expansion and product development. With a total funding amount of $11.4M, the company is well-positioned to scale its operations, enhance its platform capabilities, and further penetrate the B2B marketing technology market. This capital infusion is expected to fuel innovation in areas such as AI-driven personalization and cross-channel orchestration, solidifying Influ2's role as a key enabler of effective B2B customer engagement and revenue growth. The company's focus on bridging advertising and sales will likely see further refinement, aiming to deliver even greater ROI for its enterprise clients.
See full Influ2 company page
