What is Influ2?
Influ2 operates at the intersection of advertising and sales, providing a Person-Based Advertising & Account-Based Marketing platform tailored for B2B companies. The company addresses a critical orchestration dissonance between advertising initiatives and sales efforts, enabling B2B marketers to cultivate meaningful customer relationships that directly contribute to closed deals. By fortifying every stage of the customer journey—from top-of-the-funnel brand awareness and demand generation to sales and customer retention—with personally targeted advertising, Influ2 empowers businesses to achieve greater engagement and conversion rates.
How much funding has Influ2 raised?
Influ2 has raised a total of $11.4M across 2 funding rounds:
Angel/Seed
$3.4M
Series A
$8M
Angel/Seed (2020): $3.4M with participation from One Way Ventures, VentureFriends, AVentures Capital, and Detonate Ventures
Series A (2021): $8M led by Rally Ventures
Key Investors in Influ2
Rally Ventures
Rally Ventures is a VC firm focused on early-stage business technology companies, particularly in AI/ML, cybersecurity, fintech, and SaaS+. They provide strategic resources and global expertise to enhance the growth of high-potential B2B technology firms.
One Way Ventures
One Way Ventures is dedicated to supporting immigrant founders in building high-impact global companies, investing in exceptional startups and aiming to create opportunities regardless of birthplace.
AVentures Capital
AVentures Capital supports talented Ukrainian entrepreneurs with innovative ideas and global thinking, investing in early-stage startups and providing strategic advice to IT businesses, with a focus on software technologies.
What's next for Influ2?
The substantial enterprise-level funding and recent strategic investment position Influ2 for accelerated growth and market expansion. This capital infusion is expected to fuel further development of its platform, enhance its go-to-market strategies, and potentially broaden its reach into new B2B segments. With a clear focus on bridging the gap between advertising and sales, Influ2 is poised to solidify its leadership in the account-based marketing space, driving innovation and delivering enhanced value to its clientele.
See full Influ2 company page
