What is Infinity Tracking?
Founded in 2010, Infinity Tracking emerged from over a decade of experience in managing paid search campaigns, identifying a critical need for a robust call tracking solution. The company has since evolved into a key player, leveraging its deep understanding of performance marketing to provide advanced analytics and insights for businesses reliant on customer engagement through calls.
How much funding has Infinity Tracking raised?
Infinity Tracking has raised a total of $19.1M across 2 funding rounds:
Private Equity
$13M
Debt
$6.1M
Private Equity (2016): $13M with participation from Smedvig Capital
Debt (2025): $6.1M led by Canadian Imperial Bank of Commerce
Key Investors in Infinity Tracking
Smedvig Capital
Smedvig Capital, the London arm of the Smedvig Family Office, specializes in private market assets, particularly Private Equity and Venture Capital, with a focus on growth-stage businesses across the UK and Nordics. They have invested nearly $2.5 billion since 1996.
Canadian Imperial Bank of Commerce
CIBC Innovation Banking, established in 2000 and based in Toronto, Canada, provides credit cards, lending, and investments, indicating a strong financial backing capability for growth-stage companies.
What's next for Infinity Tracking?
The recent major strategic investment, coupled with substantial prior funding, positions Infinity Tracking for accelerated expansion and product development. This infusion of capital is expected to fuel innovation in its call tracking technology, enhance its market reach, and solidify its competitive advantage. The company is poised to capitalize on the growing demand for data-driven marketing solutions, further optimizing campaign performance for its clients.
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