What is Indianroots?
Indianroots is an e-commerce venture operating under the NDTV group. To engage with the platform, users are required to register as members, a step designed to foster a better understanding of customer preferences. The company currently does not offer a Cash on Delivery option. Refunds are processed in full for damaged or incorrect orders, while orders delivered with the customer's selected specifications are not eligible for a refund, unless the error lies with Indianroots, in which case replacement or refund is at the company's discretion.
How much funding has Indianroots raised?
Indianroots has raised a total of $13M across 3 funding rounds:
Series A
$3M
Series B
$5M
Private Equity
$5M
Series A (2014): $3M, investors not publicly disclosed
Series B (2014): $5M led by Astro Malaysia
Private Equity (2015): $5M, investors not publicly disclosed
Key Investors in Indianroots
Astro Malaysia
Astro Malaysia Holdings is a Malaysian media and entertainment conglomerate, known for its digital satellite radio and television services. Their investment likely signals a strategic interest in the e-commerce and digital media convergence.
What's next for Indianroots?
The substantial enterprise-level investment suggests Indianroots is poised for significant scaling and market expansion. This strategic capital infusion is likely to fuel enhancements in platform technology, customer acquisition, and operational efficiency. Future developments may include broader service offerings and potentially exploring new market segments, building upon the established e-commerce foundation and the backing from its investors.
See full Indianroots company page
