What is Impact?
Founded in 2008 and based in Santa Barbara, CA, Impact specializes in delivering comprehensive advertising, digital, and marketing services. The company offers a robust suite of solutions, including affiliate marketing, advanced tracking and attribution capabilities, tag management, mobile-specific solutions, and inbound call tracking. Impact's focus on data-driven marketing technologies positions it as a key player in the evolving digital advertising landscape, catering to businesses seeking to optimize their marketing spend and enhance customer engagement through precise analytics and targeted campaigns.
How much funding has Impact raised?
Impact has raised a total of $386.6M across 10 funding rounds:
Series A
$6M
Unspecified
$4M
Debt
$3.1M
Private Equity
$30M
Private Equity
$75M
Unspecified
$150M
Private Equity
$100M
Series B
$15M
Series A (2010): $6M supported by Redpoint Ventures
Unspecified (2012): $4M, investors not publicly disclosed
Debt (2014): $3.1M, investors not publicly disclosed
Private Equity (2016): $30M with participation from Silversmith Capital Partners
Private Equity (2019): $75M led by Silversmith Capital Partners and Providence Equity
Unspecified (2021): $150M supported by Qatar Investment Authority and Providence Public
Private Equity (2022): $100M featuring Providence Equity and W Capital Partners
Series B (2022): $15M backed by Shasta Ventures and Benchmark
Key Investors in Impact
Silversmith Capital Partners
Silversmith Capital Partners is an investment firm that partners with entrepreneurs in the technology and healthcare sectors to build great companies. They focus on collaborative, long-term partnerships, providing not just capital but also support and expertise to help entrepreneurs achieve their visions.
Shasta Ventures
Shasta Ventures puts entrepreneurs first. A leading early-stage venture capital firm, Shasta partners with bold creative entrepreneurs who are passionate about building great products that deliver amazing work experiences. Founded in 2004, Shasta Ventures has more than $1B under management and specializes in enterprise software startups.
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
What's next for Impact?
The recent major strategic investment in Impact signals a pivotal moment for the company, likely enabling accelerated expansion of its service offerings and market reach. Given its history of securing substantial capital, Impact is well-positioned to further develop its technological infrastructure, enhance its affiliate solutions, and potentially explore new verticals within the digital marketing ecosystem. This infusion of capital is expected to fuel innovation, support strategic partnerships, and solidify its competitive advantage in the enterprise-level advertising technology sector.
See full Impact company page
