What is Impact?
Founded in 2008 and headquartered in Santa Barbara, CA, Impact operates within the digital marketing and advertising technology sector. The company specializes in offering a comprehensive suite of services designed to optimize online advertising efforts. Its core offerings include affiliate solutions, robust tracking and attribution capabilities, efficient tag management, specialized mobile solutions, and inbound call tracking services. These services are crucial for businesses seeking to enhance their digital advertising performance, measure campaign effectiveness, and manage their online presence across various channels.
How much funding has Impact raised?
Impact has raised a total of $386.6M across 10 funding rounds:
Series A
$6M
Unspecified
$4M
Debt
$3.1M
Private Equity
$30M
Private Equity
$75M
Unspecified
$150M
Private Equity
$100M
Series B
$15M
Series A (2010): $6M supported by Redpoint Ventures
Unspecified (2012): $4M, investors not publicly disclosed
Debt (2014): $3.1M, investors not publicly disclosed
Private Equity (2016): $30M with participation from Silversmith Capital Partners
Private Equity (2019): $75M led by Silversmith Capital Partners and Providence Equity
Unspecified (2021): $150M supported by Providence Public and Qatar Investment Authority
Private Equity (2022): $100M featuring W Capital Partners and Providence Equity
Series B (2022): $15M backed by Benchmark and Shasta Ventures
Key Investors in Impact
Silversmith Capital Partners
Silversmith Capital Partners is an investment firm that partners with entrepreneurs in the technology and healthcare sectors to build great companies. They focus on collaborative, long-term partnerships, providing not just capital but also support and expertise to help entrepreneurs achieve their visions.
Providence Equity
Providence Equity is a private equity investment firm specializing in a sector-focused approach. Providence Equity is headquartered in Providence, Rhode, Island.
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
What's next for Impact?
The recent major strategic investment of $15M positions Impact for accelerated expansion and innovation in the competitive digital marketing landscape. Given the company's history of securing enterprise-level funding and its diverse service portfolio, this capital infusion is likely to fuel advancements in its technology stack, broaden its market reach, and potentially support strategic acquisitions. The ongoing backing from established investors suggests confidence in Impact's business model and its capacity to adapt to evolving industry trends, particularly in areas like data analytics, AI-driven marketing, and cross-channel attribution.
See full Impact company page
