What is imove?
Founded in 2018, imove provides a sophisticated white-label platform that empowers companies in the automotive, insurance, and utility sectors to offer car subscriptions. By abstracting the complexities of fleet management and vehicle lifecycle logistics, imove enables its partners to transition from traditional asset-heavy models to recurring revenue streams. The company's market position is defined by its ability to integrate seamlessly into existing enterprise ecosystems, providing a turnkey solution for businesses looking to capture the shifting consumer preference toward access over ownership. Headquartered in Bergen, Norway, the firm leverages its regional expertise to address the unique regulatory and operational demands of the European mobility market.
How much funding has imove raised?
imove has raised a total of $22.3M across 1 funding round:
Series A
$22.3M
Series A (2021): $22.3M with participation from AutoScout24, Idekapital, and Norselab
Key Investors in imove
AutoScout24
AutoScout24 is the largest pan-European online automotive classifieds platform, providing extensive market reach and lead generation capabilities for the automotive sector.
Idekapital
Idekapital is a growth equity firm focused on scaling Norwegian technology companies through strategic advice and operational support.
Norselab
Norselab is a prominent impact investment platform that backs fast-growing companies aiming to drive radical, positive change in traditional industries.
What's next for imove?
With the successful closure of this major strategic investment, imove is well-positioned to deepen its penetration into the European automotive landscape. The company is expected to prioritize the enhancement of its digital infrastructure, focusing on scalability and the integration of advanced data analytics to optimize fleet utilization for its enterprise partners. As the subscription model gains further traction in the automotive sector, imove's strategic roadmap likely includes expanding its geographic reach and diversifying its service offerings to include broader mobility solutions. By maintaining its focus on high-impact partnerships and technological agility, the firm is poised to remain a central player in the ongoing transformation of the automotive industry.
See full imove company page
