What is IGP?
IGP operates as a highly consumer-centric organization that places the end-user at the heart of its product development lifecycle. By eschewing traditional top-down investment pressures, the company ensures that its product roadmap is dictated by consumer demand rather than external financial mandates. This philosophy has fostered a culture of agility and intellectual rigor, where the focus remains on hiring smart, determined individuals who prioritize ability over conventional experience. The company's market position is characterized by its commitment to building sustainable, long-term value, effectively bridging the gap between diverse consumer needs and innovative product delivery.
How much funding has IGP raised?
IGP has raised a total of $35.5M across 3 funding rounds:
Unspecified
$2M
Series A
$10M
Series B
$23.5M
Unspecified (2016): $2M, investors not publicly disclosed
Series A (2022): $10M led by Rajiv Dadlani Group, DSG Consumer Partners, 9Unicorns, and Venture Catalysts
Series B (2022): $23.5M supported by Motilal Oswal Alternatives, Venture Catalysts, ZNL Growth, DSG Consumer Partners, and Convivialité Ventures
Key Investors in IGP
DSG Consumer Partners
DSG Consumer Partners is dedicated to building insurgent consumer brands in India and Southeast Asia, having supported over 100 founders and developed more than 80 brands since its inception in 2012.
Motilal Oswal Alternatives
Motilal Oswal Alternates is a leading multi-asset alternates firm in India, specializing in private equity and real estate investments, leveraging deep market understanding to deliver superior returns.
Convivialité Ventures
Convivialité Ventures, the venture arm of Pernod Ricard, focuses on shaping the future of socializing by partnering with and investing in startups that offer innovative services and experiences.
What's next for IGP?
With the recent influx of capital, IGP is well-positioned to accelerate its strategic initiatives, focusing on deepening its market penetration and enhancing its consumer-facing infrastructure. The company's forward-looking strategy emphasizes the cultivation of its human capital and the continued refinement of its product ecosystem. By leveraging the expertise of its diverse investor base, IGP aims to solidify its competitive advantage, ensuring that its growth remains aligned with its foundational vision of consumer-led innovation. The focus will remain on long-term sustainability, ensuring that the organization remains resilient and adaptable in an evolving global marketplace.
See full IGP company page
