What is IGP?
IGP is a company that emphasizes a consumer-driven product development cycle, asserting that its consumers dictate its offerings, which in turn influence its investors. The company culture is built on hiring smart, determined individuals, valuing ability over experience. While employees share common goals and visions, they hail from diverse backgrounds, contributing to a unique company dynamic. IGP appears to be focused on building a strong internal culture and product-market fit before seeking external validation through funding rounds.
How much funding has IGP raised?
IGP has raised a total of $35.5M across 3 funding rounds:
Unspecified
$2M
Series A
$10M
Series B
$23.5M
Unspecified (2016): $2M, investors not publicly disclosed
Series A (2022): $10M led by Rajiv Dadlani Group, DSG Consumer Partners, Venture Catalysts, and 9Unicorns
Series B (2022): $23.5M supported by DSG Consumer Partners, Venture Catalysts, Convivialité Ventures, ZNL Growth, and Motilal Oswal Alternatives
Key Investors in IGP
DSG Consumer Partners
DSG Consumer Partners is dedicated to building insurgent consumer brands in India and Southeast Asia, having supported over 100 founders and developed more than 80 brands since its inception in 2012. The company focuses on creating consumer-loved brands through a philosophy of building 'brick by brick'.
9Unicorns
100 Unicorns is an accelerator program dedicated to transforming and accelerating early-stage companies into successful ventures. It provides support beyond capital, including mentorship from experienced founders, strategic guidance, and access to a vast network of global investors and industry leaders.
Convivialité Ventures
Convivialité Ventures, the venture arm of Pernod Ricard, focuses on shaping the future of socializing by partnering with and investing in startups that offer innovative services and experiences. Based in San Francisco, they seek to redefine convivialité beyond wines and spirits, exploring opportunities in hospitality and entertainment.
What's next for IGP?
With a recent major strategic investment, IGP is poised for significant expansion. The company's philosophy of consumer-led development suggests a focus on deepening market penetration and enhancing product offerings based on direct consumer feedback. Future growth will likely involve leveraging this strategic capital to scale operations, potentially explore new markets, and further solidify its unique brand identity. The emphasis on people and ability suggests a continued focus on talent acquisition and retention to drive innovation and execution.
See full IGP company page
