What is IGP?
IGP operates as a highly agile, consumer-driven enterprise that emphasizes human capital and intellectual rigor over traditional corporate hierarchies. The company's core business model is predicated on the belief that consumer demand should dictate product innovation, rather than top-down strategic mandates. By fostering a culture that favors raw ability and determination, IGP has cultivated a diverse workforce capable of navigating complex market dynamics. Their approach to growth is methodical, focusing on five-year horizons that allow for deep product integration and brand loyalty, effectively insulating the company from the volatility often associated with rapid, venture-backed scaling.
How much funding has IGP raised?
IGP has raised a total of $35.5M across 3 funding rounds:
Unspecified
$2M
Series A
$10M
Series B
$23.5M
Unspecified (2016): $2M, investors not publicly disclosed
Series A (2022): $10M led by Venture Catalysts, 9Unicorns, DSG Consumer Partners, and Rajiv Dadlani Group
Series B (2022): $23.5M supported by ZNL Growth, Motilal Oswal Alternatives, DSG Consumer Partners, Convivialité Ventures, and Venture Catalysts
Key Investors in IGP
Motilal Oswal Alternatives
A leading multi-asset alternates firm in India, specializing in private equity and real estate investments with a focus on delivering superior returns through deep market understanding.
Convivialité Ventures
The venture arm of Pernod Ricard, focusing on shaping the future of socializing by partnering with startups that offer innovative services and experiences in hospitality.
DSG Consumer Partners
A firm dedicated to building insurgent consumer brands in India and Southeast Asia, emphasizing sustainable growth and a brick-by-brick development philosophy.
What's next for IGP?
Looking ahead, the strategic deployment of the $23.5M capital will likely focus on deepening the company's operational infrastructure and expanding its reach within the consumer ecosystem. Given the involvement of sophisticated institutional partners, IGP is well-positioned to leverage external expertise in governance and market expansion. The company's roadmap suggests a continued commitment to its 'brick by brick' growth philosophy, ensuring that product quality remains the primary driver of its valuation. As IGP scales, the focus will remain on maintaining its unique organizational culture while scaling its service offerings to meet the evolving needs of its global consumer base.
See full IGP company page
