What is IGP?
IGP operates as a consumer-focused enterprise that emphasizes a unique, bottom-up approach to product development. By allowing consumer feedback to dictate product evolution, the firm maintains a high degree of market relevance and agility. The company culture is defined by a preference for raw talent and determination over traditional experience, fostering a diverse workforce united by a singular vision. This organizational philosophy has enabled IGP to build a resilient brand that prioritizes sustainable growth and authentic consumer engagement over conventional, high-pressure venture cycles.
How much funding has IGP raised?
IGP has raised a total of $35.5M across 3 funding rounds:
Unspecified
$2M
Series A
$10M
Series B
$23.5M
Unspecified (2016): $2M, investors not publicly disclosed
Series A (2022): $10M led by Rajiv Dadlani Group, Venture Catalysts, 9Unicorns, and DSG Consumer Partners
Series B (2022): $23.5M supported by Venture Catalysts, Convivialité Ventures, DSG Consumer Partners, ZNL Growth, and Motilal Oswal Alternatives
Key Investors in IGP
9Unicorns
100 Unicorns is an accelerator program dedicated to transforming and accelerating early-stage companies into successful ventures. It provides support beyond capital, including mentorship from experienced founders, strategic guidance, and access to a vast network of global investors and industry leaders.
DSG Consumer Partners
DSG Consumer Partners is dedicated to building insurgent consumer brands in India and Southeast Asia, having supported over 100 founders and developed more than 80 brands since its inception in 2012.
Convivialité Ventures
Convivialité Ventures, the venture arm of Pernod Ricard, focuses on shaping the future of socializing by partnering with and investing in startups that offer innovative services and experiences.
What's next for IGP?
With the recent influx of capital, IGP is well-positioned to accelerate its operational roadmap and enhance its competitive moat. The strategic focus will likely shift toward scaling infrastructure and optimizing the consumer experience, leveraging the expertise of its diverse investor base. As the company continues to mature, the emphasis remains on maintaining the core values that have driven its success thus far, while simultaneously exploring new avenues for market expansion and product innovation. The backing from institutional partners provides not only the necessary liquidity but also the strategic guidance required to navigate the complexities of the consumer landscape in the coming years.
See full IGP company page
