What is IFTTT?
IFTTT operates as the premier integration platform, functioning as a low-code alternative to bespoke in-house development. By providing a robust connectivity layer, the company enables global enterprises—including industry leaders like Amazon, Google, and Samsung—to connect their products into essential, integrated services. This approach dramatically reduces development overhead while simultaneously maximizing product compatibility and long-term customer lifetime value. As the connectivity standard, IFTTT empowers organizations to transform their digital offerings into cohesive, user-centric experiences, positioning itself as an indispensable utility in the modern IoT and software-as-a-service ecosystem.
How much funding has IFTTT raised?
IFTTT has raised a total of $38.9M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$7M
Series B
$30M
Debt
$350K
Angel/Seed (2012): $1.5M with participation from Floodgate, David Tisch, Gunderson Dettmer, Greylock Partners, CrunchFund, Betaworks, Lerer Hippeau Ventures, Joshua Schachter, Raymond Tonsing, BoxGroup, Ohad Eder-Pressman, Founder Collective, and Peter Kirwan
Series A (2012): $7M led by Lerer Ventures, Andreessen Horowitz, and New Enterprise Associates
Series B (2014): $30M supported by Norwest Venture Partners and Andreessen Horowitz
Debt (2020): $350K featuring PPP
Key Investors in IFTTT
Andreessen Horowitz
A prominent venture capital firm that invests in software-eating-the-world companies, providing deep expertise in scaling technology platforms from seed to growth stages.
New Enterprise Associates
A global venture capital firm focused on helping entrepreneurs build transformative businesses across multiple stages of development.
Norwest Venture Partners
A multi-stage investment firm that partners with founders to build market-leading companies in the technology and healthcare sectors.
What's next for IFTTT?
Looking ahead, IFTTT is well-positioned to capitalize on the accelerating demand for hyper-connected digital environments. With the backing of major strategic investment, the company is expected to further refine its enterprise-grade integration suite, focusing on deeper API capabilities and expanded support for complex industrial and consumer IoT use cases. As enterprises continue to prioritize digital transformation and ecosystem interoperability, IFTTT's role as a neutral, high-scale connectivity hub will likely become even more critical. The firm's focus remains on lowering the barrier to entry for product integration, ensuring that brands can maintain agility and competitive relevance in an increasingly fragmented technological landscape.
See full IFTTT company page
