What is ID5?
ID5 offers adaptive identity solutions designed to transform fragmented signals into a scalable identity framework, thereby enhancing addressability and measurement across various digital advertising channels. Their technology is engineered for adaptability to industry shifts and maintains compliance with data protection standards, aiming to maximize media value. ID5 serves a broad spectrum of clients, including media owners, ad tech platforms, and media buyers, facilitating audience connection and revenue optimization through privacy-centric advertising solutions.
How much funding has ID5 raised?
ID5 has raised a total of $26M across 2 funding rounds:
Series A
$6M
Series B
$20M
Series A (2021): $6M with participation from Alliance Entreprendre, 360 Capital Partners, and Progress Ventures
Series B (2024): $20M led by TransUnion
Key Investors in ID5
TransUnion
TransUnion is a global consumer credit reporting agency that provides risk and information solutions, indicating a strategic interest in data and identity management.
Alliance Entreprendre
Alliance Entreprendre is a professional media platform focused on supporting entrepreneurs, suggesting a role in strategic growth and business development for ID5.
360 Capital Partners
360 Capital Partners is a Venture Capital firm specializing in innovation, likely providing early-stage and growth-stage investment and strategic guidance.
What's next for ID5?
The substantial enterprise-level funding secured by ID5 positions the company for significant scaling and further innovation in the identity solutions space. This strategic investment will likely fuel the expansion of their adaptive identity framework, enabling them to address evolving industry demands and enhance their compliance with data protection regulations. ID5 is poised to strengthen its market position by continuing to offer advanced, privacy-centric advertising solutions, thereby optimizing media value for its diverse clientele.
See full ID5 company page
