What is ID5?
ID5 provides adaptive identity solutions designed to navigate the complexities of the modern digital advertising landscape. By transforming fragmented signals into a unified, scalable identity framework, the company empowers stakeholders to enhance measurement and addressability across diverse channels. Their technology is engineered to evolve alongside shifting industry regulations, ensuring that clients remain compliant with global data protection standards while simultaneously maximizing media value. Serving a broad spectrum of media owners, ad tech platforms, and media buyers, ID5 is recognized for its technical expertise in bridging the gap between privacy-centric requirements and the need for high-performance advertising outcomes.
How much funding has ID5 raised?
ID5 has raised a total of $26M across 2 funding rounds:
Series A
$6M
Series B
$20M
Series A (2021): $6M with participation from 360 Capital Partners, Alliance Entreprendre, and Progress Ventures
Series B (2024): $20M led by TransUnion
Key Investors in ID5
TransUnion
TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions.
360 Capital Partners
A European venture capital firm specializing in early-stage and growth-stage innovation with a focus on France and Italy.
Alliance Entreprendre
A professional investment platform dedicated to supporting business growth through strategic resources and actionable industry insights.
What's next for ID5?
With the successful closure of its latest funding round, ID5 is well-positioned to accelerate its product development and expand its footprint in the global ad tech market. The strategic focus will likely center on deepening its integration with enterprise-level platforms and refining its identity resolution algorithms to meet the demands of a post-cookie environment. As the industry continues to prioritize data sovereignty, ID5's commitment to privacy-first architecture provides a competitive moat that will be essential for long-term growth. The company is expected to leverage this capital to scale its operations, enhance its technical infrastructure, and further solidify its reputation as a foundational element of the digital advertising supply chain.
See full ID5 company page
