What is ID5?
ID5 operates at the forefront of the digital advertising industry, offering a sophisticated identity framework designed to enhance addressability and measurement across diverse channels. Their technology is engineered for adaptability, ensuring compliance with evolving data protection standards while maximizing media value for clients. By consolidating disparate identity signals, ID5 empowers media owners, ad tech platforms, and media buyers to effectively connect with audiences and optimize revenue streams. The company's expertise in identity resolution and its commitment to privacy-centric solutions position it as a key player in navigating the complexities of modern digital advertising.
How much funding has ID5 raised?
ID5 has raised a total of $26M across 2 funding rounds:
Series A
$6M
Series B
$20M
Series A (2021): $6M with participation from Alliance Entreprendre, Progress Ventures, and 360 Capital Partners
Series B (2024): $20M led by TransUnion
Key Investors in ID5
Alliance Entreprendre
Alliance Entreprendre is a professional media platform focused on empowering entrepreneurs with news, advice, and trends to support business growth across marketing, finance, and industry innovations. They aim to transform challenges into opportunities through accessible expertise and modern strategies.
360 Capital Partners
360 Capital Partners is a European venture capital firm with over 15 years of experience, managing over €300 million and investing in innovation. They leverage an international network and have a proven track record of co-investing with major global VC funds.
TransUnion
TransUnion is a global consumer credit reporting agency that provides risk and information solutions, playing a role in the broader financial and data analytics landscape.
What's next for ID5?
The recent major strategic investment signifies a critical growth phase for ID5, likely enabling the company to further develop its adaptive identity solutions and expand its market reach. This capital infusion is expected to bolster its technological infrastructure, enhance its compliance capabilities in line with global data privacy regulations, and strengthen its competitive position against emerging identity solutions. ID5's focus on evolving industry changes suggests a strategic roadmap geared towards sustained innovation and market leadership in the privacy-first advertising landscape.
See full ID5 company page
