What is ID5?
ID5 provides adaptive identity solutions for the digital advertising ecosystem, transforming fragmented signals into a scalable identity framework that enhances addressability and measurement across channels. Their technology is designed to evolve with industry changes, ensuring compliance with data protection standards while maximizing media value. ID5 serves a diverse clientele, including media owners, ad tech platforms, and media buyers, helping them connect with audiences and optimize revenue. The company is recognized for its unmatched identity expertise and commitment to privacy-centric advertising solutions.
How much funding has ID5 raised?
ID5 has raised a total of $26M across 2 funding rounds:
Series A
$6M
Series B
$20M
Series A (2021): $6M with participation from Alliance Entreprendre, 360 Capital Partners, and Progress Ventures
Series B (2024): $20M led by TransUnion
Key Investors in ID5
TransUnion
TransUnion is a global information and insights company that provides data, analytics, technology, and risk management solutions to businesses, government agencies, and consumers.
360 Capital Partners
360 Capital Partners is a venture capital firm investing in innovation across Europe, with a focus on scaling high-growth technology companies.
Alliance Entreprendre
Alliance Entreprendre is a professional investment platform dedicated to providing entrepreneurs with the resources and expertise necessary to support business growth.
What's next for ID5?
With this major enterprise-level funding, ID5 is well-positioned to accelerate its product roadmap and expand its footprint within the global ad tech market. The strategic focus will likely center on deepening its integration with major media platforms and enhancing its privacy-first identity graph to meet the evolving demands of advertisers. As the industry moves away from legacy tracking methods, ID5's ability to provide a compliant, high-performance alternative will be central to its long-term value proposition. The company is expected to leverage this capital to bolster its engineering capabilities and scale its operations to support a growing international client base, solidifying its role as a foundational layer in the future of digital media measurement.
See full ID5 company page
