What is ID Ward?
ID Ward operates as a decentralized advertising platform focused on delivering accurate targeting, retargeting, and attribution without the use of personal data. The company leverages a patent-pending identity technology combined with on-device machine learning to collect, aggregate, and anonymize consumer data directly on the user's device. This innovative approach ensures user privacy while providing valuable insights for advertisers and publishers. ID Ward is currently available for select, market-leading publishers and advertisers across Europe and the United States, offering a limited pilot program for interested parties.
How much funding has ID Ward raised?
ID Ward has raised a total of $1.1M across 1 funding round:
Private Equity
$1.1M
Private Equity (2022): $1.1M with participation from Syndicate Room and BlackSheep Fund
Key Investors in ID Ward
Syndicate Room
Syndicate Room offers tax-efficient investment funds, including EIS and SEIS options, aimed at investors looking to diversify their portfolios with high-risk investments in UK startups. Their funds provide opportunities for significant tax reliefs, targeting ambitious companies across various sectors, including climate tech.
BlackSheep Fund
BlackSheep is the first venture capital firm focused on Madtech, specializing in AI, Big Data, and Automation for the marketing and advertising industry. The firm invests exclusively in European tech companies that aim to transform marketing through innovative technologies.
What's next for ID Ward?
The recent major strategic investment signals a pivotal growth phase for ID Ward, likely enabling the company to scale its operations, expand its market reach, and further develop its proprietary identity technology. This capital infusion is expected to accelerate the adoption of its privacy-centric advertising solutions, positioning ID Ward as a key player in the evolving adtech landscape where data privacy is paramount. Future developments may include broader market penetration and enhanced platform capabilities.
See full ID Ward company page
