What is iCrossing?
iCrossing operates as a premier marketing engagement agency, functioning at the critical intersection of creativity, advanced technology, and data analytics. As a strategic unit of Hearst Magazines, the company leverages access to an extensive repository of content and information, enabling it to deliver high-impact, data-driven solutions for global brands. By integrating deep consumer insights with sophisticated digital infrastructure, iCrossing helps organizations navigate complex market environments, ensuring that brand messaging is both relevant and measurable in an increasingly fragmented media ecosystem.
How much funding has iCrossing raised?
iCrossing has raised a total of $108M across 4 funding rounds:
Series C
$13M
Series D
$18M
Series E
$62M
Series F
$15M
Series C (2005): $13M with participation from RRE Ventures and Generation Partners
Series D (2007): $18M led by RRE Ventures LLC., Oak Investment Partners, and Startup Capital Ventures
Series E (2007): $62M supported by Startup Capital Ventures, RRE Ventures, Goldman Sachs, and Oak Investment Partners
Series F (2008): $15M featuring Goldman Sachs, Startup Capital Ventures, Oak Investment Partners, Generation Partners, and RRE Ventures LLC.
Key Investors in iCrossing
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, focusing on long-term partnerships and innovative ideas.
Goldman Sachs
Goldman Sachs is a leading global investment banking and management firm providing comprehensive financial services, including strategic advisory and capital market support.
Oak Investment Partners
Oak Investment Partners specializes in providing structured investment insights and market research to help firms enhance their strategic decision-making processes.
What's next for iCrossing?
Looking ahead, iCrossing is positioned to capitalize on its established foundation to drive further innovation in marketing technology. The firm's history of securing major strategic investment suggests a focus on enhancing its proprietary data platforms and expanding its service offerings to meet the evolving demands of enterprise clients. By maintaining its alignment with Hearst's vast media resources, iCrossing is well-equipped to lead in the development of next-generation engagement strategies, prioritizing scalable business models and operational leverage to sustain long-term growth in the digital services sector.
See full iCrossing company page
