What is iCrossing?
iCrossing operates as a sophisticated marketing engagement agency, functioning at the critical intersection of creativity, advanced technology, and data analytics. As a strategic unit of Hearst Magazines, the company benefits from unique access to extensive media, information, and entertainment assets. This market position allows iCrossing to deliver high-impact, data-informed campaigns that resonate across diverse digital channels. By integrating proprietary technology with creative storytelling, the agency provides a comprehensive suite of services designed to optimize brand visibility and consumer interaction for large-scale enterprise clients.
How much funding has iCrossing raised?
iCrossing has raised a total of $108M across 4 funding rounds:
Series C
$13M
Series D
$18M
Series E
$62M
Series F
$15M
Series C (2005): $13M with participation from Generation Partners and RRE Ventures
Series D (2007): $18M led by RRE Ventures LLC., Startup Capital Ventures, and Oak Investment Partners
Series E (2007): $62M supported by Oak Investment Partners, Startup Capital Ventures, Goldman Sachs, and RRE Ventures
Series F (2008): $15M featuring Startup Capital Ventures, RRE Ventures LLC., Oak Investment Partners, Goldman Sachs, and Generation Partners
Key Investors in iCrossing
Generation Partners
Generation Partners is a private equity firm targeting growth equity investments of $10 million to $50 million, focusing on recurring revenue service companies with strong growth drivers and scalable business models.
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, focusing on long-term partnerships with entrepreneurs to foster growth and innovation.
Oak Investment Partners
Oak Investment Partners specializes in providing investment advice through a structured approach, conducting market research across various segments to simplify complex financial information for investors.
What's next for iCrossing?
Looking ahead, the capital secured through these successive financing rounds positions iCrossing to further refine its technological infrastructure and expand its data-processing capabilities. The firm is well-situated to capitalize on the increasing demand for integrated marketing services that prioritize measurable ROI and consumer insights. As the digital ecosystem continues to evolve, iCrossing's focus remains on leveraging its Hearst-backed resources to maintain a competitive edge in the marketing services sector, ensuring that its service offerings remain aligned with the shifting requirements of global enterprise brands.
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