What is HypeLab?
Founded in 2022, HypeLab operates at the intersection of decentralized technology and digital marketing. The company specializes in providing advertising infrastructure tailored for the Web3 ecosystem, enabling brands to engage with audiences in a transparent and decentralized manner. By moving away from traditional, opaque ad-tech models, HypeLab offers a robust platform that prioritizes user privacy and verifiable engagement metrics. Its market position is defined by its ability to bridge the gap between legacy advertising requirements and the unique technical demands of blockchain-based applications, effectively serving as a critical layer for decentralized growth and user acquisition.
How much funding has HypeLab raised?
HypeLab has raised a total of $4M across 1 funding round:
Angel/Seed
$4M
Angel/Seed (2023): $4M with participation from Makers Fund and Shima Capital
Key Investors in HypeLab
Makers Fund
Makers Fund is a global venture capital fund focused on supporting the next generation of creators and innovators in the games and interactive entertainment industry.
Shima Capital
Shima Capital is a leading early stage VC firm, founded by Yida Gao in 2021, investing in disruptive blockchain companies with a hands-on approach.
What's next for HypeLab?
With the recent influx of capital, HypeLab is poised to transition from its initial development phase into a period of aggressive scaling. The strategic focus will likely center on expanding its proprietary advertising network, enhancing its technical stack to support cross-chain interoperability, and deepening its integration with major Web3 protocols. As the digital advertising industry continues to grapple with privacy regulations and the shift toward decentralized ownership, HypeLab's ability to provide scalable, high-performance ad solutions will be a key determinant of its long-term success. The company is expected to prioritize talent acquisition and community-driven product development to maintain its competitive edge in the evolving Web3 landscape.
See full HypeLab company page
