What is HURR?
HURR Collective operates as a sophisticated digital marketplace that enables individuals to monetize their designer wardrobes while providing consumers with affordable access to luxury fashion. The platform's inventory spans a diverse range of categories, including premium denim, outerwear, and evening wear. By leveraging technology to streamline the logistics of peer-to-peer apparel circulation, HURR has established itself as a critical player in the sustainable fashion ecosystem. Its market position is bolstered by a commitment to reducing textile waste, effectively bridging the gap between high-fashion aspirations and the growing demand for environmentally conscious consumption habits.
How much funding has HURR raised?
HURR has raised a total of $18M across 2 funding rounds:
Angel/Seed
$5.4M
Other Financing Round
$12.6M
Angel/Seed (2021): $5.4M with participation from D4 Ventures, Octopus Ventures, and Ascension
Other Financing Round (2023): $12.6M led by Octopus Ventures, Praetura Ventures, and D4 Ventures
Key Investors in HURR
Octopus Ventures
Octopus Ventures is a founder-focused venture capital firm that backs mission-driven companies across software, climate, and consumer technology, providing long-term capital and strategic community support.
D4 Ventures
D4 Ventures is a London-based investment firm dedicated to supporting innovative individuals and companies through rigorous strategic guidance and financial backing.
Praetura Ventures
Praetura Ventures focuses on supporting entrepreneurs through a combination of financial investment and operational expertise, with a specific commitment to fostering growth in regional business ecosystems.
What's next for HURR?
With the successful closure of this major strategic investment, HURR is well-positioned to accelerate its operational scaling and technological infrastructure. The company is expected to focus on enhancing its platform's user experience, expanding its logistics network, and potentially deepening its partnerships with major retail brands to integrate rental services directly into the consumer journey. As the fashion industry faces increasing pressure to adopt circular business models, HURR's ability to leverage this capital will be pivotal in maintaining its competitive edge and driving long-term growth in the European market and beyond.
See full HURR company page
