What is Humanz?
Founded in 2017, Humanz has established a robust platform designed to characterize and measure the success of influencers and content creators by analyzing follower journeys on websites. The company's technology provides real-time insights into the effectiveness of digital marketing efforts, enabling businesses to better understand their audience engagement and the ROI of their influencer collaborations. This focus on data-driven performance metrics positions Humanz as a key player in the evolving landscape of digital marketing analytics and influencer management.
How much funding has Humanz raised?
Humanz has raised a total of $35M across 5 funding rounds:
Multiple Rounds
$15M
Series A
$5M
Other Financing Round
$15M
Grant (2021): $1M with participation from Chief Israeli Scientist
Angel/Seed (2021): $3M led by NGN Partners and Buffett Group
Angel/Seed (2021): $11M supported by Schestowitz Group, More Investment House, Stardom Ventures, NGN Partners, and Buffet Group
Series A (2023): $5M, investors not publicly disclosed
Other Financing Round (2025): $15M backed by Viola Credit and Bank Mizrahi-Tefahot
Key Investors in Humanz
Viola Credit
Viola Credit is a global alternative credit asset manager specializing in providing flexible and tailored credit solutions to tech-driven companies. With over $3.3 billion in assets under management, the company offers two primary services: Growth Lending and Asset-Backed Lending, aimed at supporting operational growth and funding origination activities.
Bank Mizrahi-Tefahot
Bank Mizrahi-Tefahot, founded in 1923, is the fourth-largest bank in Israel with headquarters in Tel-Aviv. The bank provides comprehensive financial services including retail and commercial banking, investment services, and wealth management solutions.
NGN Partners
NGN Partners is a startup accelerator that focuses on supporting innovative entrepreneurs by providing guidance and resources from ideation to market success. They emphasize the importance of strong partnerships and a collaborative approach, offering access to a vast network of knowledge and experience.
What's next for Humanz?
The recent major strategic investment signals a new phase of expansion and development for Humanz. With substantial backing, the company is poised to enhance its platform capabilities, broaden its market reach, and potentially explore new technological integrations. This capital infusion is expected to fuel innovation, allowing Humanz to further solidify its position in the competitive influencer marketing technology sector and capitalize on emerging trends in customer journey analytics. The company's strategic financing indicates a strong confidence from its backers in its future growth and market impact.
See full Humanz company page
