What is Humanz?
Founded in 2017 and headquartered in Tel Aviv, Humanz operates a sophisticated platform designed to decode the complex customer journey within the influencer economy. By providing real-time measurement of influencer impact and content creator success, the company enables brands to move beyond vanity metrics toward performance-based marketing. The platform effectively characterizes follower behavior on websites, offering actionable insights that optimize return on ad spend. In an era where digital authenticity is paramount, Humanz serves as a vital analytical layer, ensuring that marketing investments are both transparent and highly effective for enterprise-level clients.
How much funding has Humanz raised?
Humanz has raised a total of $35M across 5 funding rounds:
Multiple Rounds
$15M
Series A
$5M
Other Financing Round
$15M
Angel/Seed (2021): $3M with participation from Buffett Group and NGN Partners
Grant (2021): $1M led by Chief Israeli Scientist
Angel/Seed (2021): $11M supported by Stardom Ventures, NGN Partners, Buffet Group, Schestowitz Group, and YD More Investments
Series A (2023): $5M, investors not publicly disclosed
Other Financing Round (2025): $15M backed by Bank Mizrahi-Tefahot and Viola Credit
Key Investors in Humanz
Viola Credit
Viola Credit is a global, technology-driven alternative credit asset manager specializing in providing flexible, tailored credit solutions for high-growth technology companies.
Bank Mizrahi-Tefahot
Bank Mizrahi-Tefahot is a major Israeli financial institution providing comprehensive commercial banking, wealth management, and digital financial services to corporate and retail clients.
NGN Partners
NGN Partners is a startup accelerator and investment firm that supports innovative entrepreneurs by providing strategic guidance and resources from ideation through market scaling.
What's next for Humanz?
With the successful closure of this major strategic investment, Humanz is well-positioned to accelerate its product roadmap and deepen its market penetration. The company is expected to focus on scaling its automated performance tracking capabilities, which are essential for managing large-scale influencer campaigns across fragmented digital channels. Furthermore, the involvement of institutional credit partners suggests a strategic shift toward sustainable, non-dilutive growth models that support long-term enterprise stability. As Humanz continues to refine its data-driven approach, the firm is likely to explore further international expansion, solidifying its status as a leader in the martech landscape and preparing for potential future liquidity events.
See full Humanz company page
