What is Humanz?
Founded in 2017 and headquartered in Tel Aviv, Israel, Humanz has developed a sophisticated platform designed to characterize customer journeys on websites. The system provides real-time measurement and reflection of the success of influencers and content creators, offering valuable insights for businesses seeking to optimize their digital marketing strategies. The company's technology aims to bridge the gap between content performance and tangible business outcomes, enabling clients to better understand and leverage their online presence.
How much funding has Humanz raised?
Humanz has raised a total of $35M across 5 funding rounds:
Multiple Rounds
$15M
Series A
$5M
Other Financing Round
$15M
Grant (2021): $1M with participation from Chief Israeli Scientist
Angel/Seed (2021): $3M led by Buffett Group and NGN Partners
Angel/Seed (2021): $11M supported by More Investment House, NGN Partners, Buffet Group, Stardom Ventures, and Schestowitz Group
Series A (2023): $5M, investors not publicly disclosed
Other Financing Round (2025): $15M backed by Bank Mizrahi-Tefahot and Viola Credit
Key Investors in Humanz
More Investment House
More Investment House is a public investment house in Israel offering high-quality investment management services across various financial products including pension funds, provident funds, and mutual funds. Established in 2006, it serves a diverse clientele ranging from private investors to institutional bodies and corporations.
NGN Partners
NGN Partners is a startup accelerator that focuses on supporting innovative entrepreneurs by providing guidance and resources from ideation to market success. They emphasize strong partnerships and a collaborative approach, offering access to a vast network of knowledge and experience.
Bank Mizrahi-Tefahot
Bank Mizrahi-Tefahot, founded in 1923, is the fourth-largest bank in Israel providing comprehensive financial services including retail and commercial banking, investment services, and wealth management solutions. It serves both individual consumers and businesses.
What's next for Humanz?
With the recent infusion of major strategic investment, Humanz is poised for accelerated growth and market expansion. The company's focus on real-time analytics for influencer marketing and customer journey mapping positions it well within the rapidly evolving digital advertising landscape. Future developments are likely to involve enhancing its platform capabilities, expanding its client base, and potentially exploring new verticals where data-driven insights into consumer behavior and content impact are critical. The sustained backing suggests investor confidence in Humanz's ability to scale and innovate in the competitive MarTech sector.
See full Humanz company page
