What is Huha?
Huha designs and manufactures advanced skin-layer garments utilizing TENCEL and SMARTCEL fabrics, which are permanently infused with antimicrobial zinc oxide. These materials are engineered for breathability and performance, catering to active lifestyles and promoting self-care. Founded by Alexa Suter, the company originated from a personal need for functional intimates and has since evolved into a comprehensive range of bras, underwear, tanks, boxers, and shorts available in sizes 2XS-3XL. Huha prioritizes fit, comfort, and fabric innovation to create apparel that works in harmony with the body, setting a new standard in women's intimates.
How much funding has Huha raised?
Huha has raised a total of $20M across 1 funding round:
Unspecified
$20M
Unspecified (2025): $20M with participation from District Ventures Capital and Export Development Canada
Key Investors in Huha
District Ventures Capital
District Ventures Capital is a Canadian venture capital fund that invests in innovative companies within the food and health sectors, aiming to support entrepreneurs with equity investments.
Export Development Canada
Export Development Canada provides risk management, secure financing, and working capital services, supporting Canadian businesses in their global endeavors.
What's next for Huha?
The substantial enterprise-level capital infusion, including the recent strategic investment, positions Huha for significant scaling and market penetration. This financing is expected to fuel product development, enhance manufacturing capabilities, and expand distribution channels. With a focus on functional fabrics and inclusive sizing, Huha is poised to further disrupt the intimates market and solidify its brand as a leader in self-love and self-care apparel. The company's commitment to innovative materials and body-positive design suggests a future focused on sustained growth and potentially exploring new product categories or international markets.
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