What is Hudl?
Founded in 2006 and headquartered in Lincoln, Nebraska, Hudl has evolved into a premier provider of video analysis software for the athletic industry. By offering sophisticated tools for performance review and tactical breakdown, the company serves a diverse clientele ranging from professional leagues to educational institutions. Their platform supports a wide array of sports, including football, basketball, soccer, and hockey, effectively digitizing the coaching process and providing actionable insights that drive competitive advantage. Through its robust software ecosystem, Hudl has become an essential utility for teams seeking to optimize player development and strategic execution.
How much funding has Hudl raised?
Hudl has raised a total of $111.9M across 6 funding rounds:
Series A
$2M
Angel/Seed
$3M
Series B
$3M
Private Equity
$1.4M
Private Equity
$72.6M
Private Equity
$30M
Series A (2007): $2M, investors not publicly disclosed
Angel/Seed (2008): $3M, investors not publicly disclosed
Series B (2008): $3M, investors not publicly disclosed
Private Equity (2010): $1.4M, investors not publicly disclosed
Private Equity (2015): $72.6M backed by Nelnet and Accel Partners
Private Equity (2017): $30M with participation from Nelnet and Accel Partners
Key Investors in Hudl
Nelnet
Nelnet is a diversified financial services and technology company that provides payment processing, student loan servicing, and telecommunications infrastructure to educational institutions and businesses.
Accel Partners
Accel is a prominent global venture capital firm that partners with founders to build world-class technology companies, focusing on early and growth-stage investments.
Undisclosed Investors
What's next for Hudl?
As Hudl transitions into its next phase of enterprise-level growth, the focus is expected to shift toward deepening its data analytics capabilities and expanding its footprint in international markets. The recent capital injection provides the necessary runway to enhance its proprietary video processing algorithms and integrate advanced machine learning features that automate scouting and performance metrics. By leveraging its established user base across thousands of schools and professional organizations, Hudl is well-positioned to maintain its leadership in the sports tech vertical, potentially exploring strategic acquisitions or further vertical integration within the digital sports media landscape.
See full Hudl company page
