What is HowNow?
Founded in 2018, HowNow operates as a sophisticated learning experience platform designed to centralize and optimize professional development. The company provides a multifaceted ecosystem that allows enterprises to create, deliver, and measure learning outcomes with precision. Its core value proposition lies in its ability to integrate seamlessly with existing enterprise software stacks, offering a curated library of over 10,000 resources alongside advanced AI-driven skills mapping. By focusing on the intersection of employee growth and business objectives, HowNow enables organizations to foster a culture of continuous learning, effectively addressing the skills gap in an increasingly digital-first global economy.
How much funding has HowNow raised?
HowNow has raised a total of $14.1M across 2 funding rounds:
Series A
$4.8M
Series A
$9.3M
Series A (2023): $4.8M with participation from Pearson
Series A (2025): $9.3M led by Mercia Technologies and Pearson
Key Investors in HowNow
Pearson
Pearson is a global leader in educational publishing and media, providing comprehensive digital learning solutions and assessment tools for institutions and corporations worldwide.
Mercia Technologies
Mercia Asset Management is a specialist investment firm providing equity and debt financing to high-growth UK businesses, acting as a long-term partner from scale-up to exit.
What's next for HowNow?
With the successful closure of this latest funding round, HowNow is poised to enter a new phase of scaling its operations. The strategic backing from industry-leading investors provides not only the necessary liquidity to fuel product innovation but also the institutional credibility required to penetrate larger enterprise markets. Future initiatives are expected to focus on enhancing the platform's AI capabilities, further personalizing the learning experience for individual users, and expanding its global reach. As the demand for agile, data-backed workforce development tools continues to rise, HowNow remains at the forefront of the industry, ready to capitalize on the shift toward lifelong learning and professional upskilling.
See full HowNow company page
