What is HowNow?
HowNow is a privately held company founded in 2018 and headquartered in London, United Kingdom. It specializes in integrated learning and skills development platforms designed for organizations. The company's core offering is a comprehensive platform that enables businesses to efficiently create, deliver, measure, and manage all aspects of their learning and development (L&D) programs. HowNow's solution includes an extensive content library with over 10,000 off-the-shelf learning resources, advanced AI-driven skills mapping capabilities, and seamless integrations with a wide array of existing business tools and applications. This positions HowNow as a key player in the EdTech market, addressing the evolving needs of corporate learning.
How much funding has HowNow raised?
HowNow has raised a total of $14.1M across 2 funding rounds:
Series A
$4.8M
Series A
$9.3M
Series A (2023): $4.8M with participation from Pearson
Series A (2025): $9.3M led by Mercia Technologies and Pearson
Key Investors in HowNow
Mercia Technologies
Mercia Technologies, part of Mercia Asset Management, provides equity and debt financing to UK businesses, acting as investment partners from scale-up to exit. They specialize in venture capital and business loans, typically ranging from £100,000 to £10 million, to accelerate growth and impact.
Pearson
Pearson is a global leader in educational publishing and media, offering content, assessment tools, and digital learning solutions. They provide comprehensive educational services from early childhood through professional development, serving institutions, corporations, and individual learners worldwide.
What's next for HowNow?
With this recent major strategic investment, HowNow is poised for significant scaling and further innovation. The company is likely to focus on expanding its market reach, enhancing its AI-driven features for personalized learning paths, and deepening its integrations with enterprise software ecosystems. This strategic backing from established entities in the education and technology sectors suggests a clear path towards solidifying its position as a leader in the corporate L&D technology space, potentially preparing for future growth phases or market consolidation.
See full HowNow company page
