What is HowNow?
Founded in 2018, HowNow operates as a sophisticated learning and development (L&D) ecosystem designed to streamline how organizations curate, deliver, and measure educational content. The platform distinguishes itself through an AI-driven approach to skills mapping, allowing enterprises to align individual learning paths with broader business goals. With a comprehensive library containing over 10,000 resources and deep integration capabilities with existing enterprise software stacks, HowNow serves as a critical infrastructure layer for modern human capital management. Its market position is defined by its ability to transform passive training into an active, measurable driver of workforce productivity.
How much funding has HowNow raised?
HowNow has raised a total of $14.1M across 2 funding rounds:
Series A
$4.8M
Series A
$9.3M
Series A (2023): $4.8M with participation from Pearson
Series A (2025): $9.3M led by Mercia Technologies and Pearson
Key Investors in HowNow
Mercia Technologies
Mercia Asset Management provides equity and debt financing to UK businesses with growth ambitions, acting as investment partners from scale-up to exit.
Pearson
Pearson is a global leader in educational publishing and media, providing comprehensive educational content, assessment tools, and digital learning solutions.
What's next for HowNow?
With this major enterprise-level funding, HowNow is expected to prioritize the scaling of its AI-driven analytics engine and the expansion of its content library to meet the evolving needs of global enterprises. The strategic involvement of key investors suggests a focus on deepening market penetration within the professional development sector. As the company moves beyond its initial scaling phase, the focus will likely shift toward enhancing interoperability with global HRIS platforms and refining its predictive skills-gap analysis tools. This capital injection provides the necessary runway to solidify its status as a leader in the digital transformation of corporate education.
See full HowNow company page
