What is HowGood?
HowGood offers comprehensive food product rating services designed to empower grocers and consumers with detailed information about food products. The company's research facilitates informed purchasing decisions for shoppers and recognizes producers that meet established standards across a wide array of product categories, including produce, dairy, meats, and pantry staples. Its in-store ratings are accessible on shelves and via a mobile application, enhancing consumer transparency and engagement. Founded in 2006 and headquartered in Brooklyn, New York, HowGood plays a crucial role in promoting healthier and more sustainable food choices within the retail landscape.
How much funding has HowGood raised?
HowGood has raised a total of $24.7M across 4 funding rounds:
Angel/Seed
$2M
Series A
$4.2M
Unspecified
$6M
Unspecified
$12.5M
Angel/Seed (2014): $2M with participation from Highline Ventures, FirstMark Capital, and Great Oaks Venture Capital
Series A (2016): $4.2M led by Humanity United, High Line Venture Partners, Serious Change LP, Great Oaks Venture Capital, Contour Ventures, and FirstMark Capital
Unspecified (2021): $6M supported by Trailhead Capital LLC, FirstMark Capital LLC, Contour Venture Partners, and Danone Manifesto Ventures Inc
Unspecified (2022): $12.5M featuring FirstMark and Titan Grove
Key Investors in HowGood
FirstMark Capital
FirstMark Capital is a venture capital firm specializing in information and document management, based in New York City. They focus on investing in companies that are shaping the future of their industries.
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that supports founders building transformative companies across various sectors, including software, healthcare, and financial services.
Contour Venture Partners
Contour Venture Partners is a seed-stage venture capital firm based in New York City, focusing on innovative enterprise SaaS, vertical B2B SaaS, and financial services solutions.
What's next for HowGood?
The recent major strategic investment signals a pivotal phase for HowGood, likely enabling the company to scale its operations, expand its product rating capabilities, and deepen its market penetration. This capital infusion is expected to fuel further technological development, enhance data analytics, and potentially broaden its reach to new retail partners and consumer segments. The company's focus on transparency and sustainability in the food industry positions it for continued growth and influence in shaping consumer behavior and producer standards.
See full HowGood company page
