What is HowGood?
HowGood operates at the intersection of food technology and sustainability, providing a comprehensive platform that evaluates the environmental and social impact of food products. The company's core value proposition lies in its ability to synthesize vast datasets into actionable insights, allowing retailers to make informed purchasing decisions while helping producers meet rigorous sustainability standards. By integrating these ratings directly into the shopping experience—both in-store and via mobile applications—HowGood empowers consumers to align their spending with their values.
The company's market position is reinforced by its extensive database, which covers a wide array of categories including fresh produce, meat, dairy, and pantry staples. As the food industry faces increasing pressure to demonstrate supply chain integrity, HowGood serves as a vital partner for enterprises seeking to quantify their sustainability footprint and enhance brand trust through verifiable, science-backed metrics.
How much funding has HowGood raised?
HowGood has raised a total of $24.7M across 4 funding rounds:
Angel/Seed
$2M
Series A
$4.2M
Unspecified
$6M
Unspecified
$12.5M
Angel/Seed (2014): $2M with participation from Highline Ventures, FirstMark Capital, and Great Oaks Venture Capital
Series A (2016): $4.2M led by High Line Venture Partners, Serious Change LP, Humanity United, Contour Ventures, FirstMark Capital, and Great Oaks Venture Capital
Unspecified (2021): $6M supported by FirstMark Capital LLC, Contour Venture Partners, Danone Manifesto Ventures Inc, and Trailhead Capital LLC
Unspecified (2022): $12.5M featuring Titan Grove and FirstMark
Key Investors in HowGood
FirstMark Capital
FirstMark is an early-stage venture capital firm headquartered in New York City that backs exceptional founders and provides a platform designed to accelerate growth through transformative access to networks and talent.
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that deploys capital across multiple sectors, focusing on identifying and supporting founders building transformative companies with long-term market relevance.
Contour Venture Partners
Contour Venture Partners is a seed-stage firm based in New York City that specializes in enterprise SaaS and vertical B2B software, acting as a strategic partner to help portfolio companies navigate their growth journey.
What's next for HowGood?
With the infusion of $12.5M, HowGood is poised to scale its enterprise-grade software solutions, likely focusing on deeper integration with global retail supply chains and enhanced predictive analytics. The company's strategic trajectory suggests a move toward broader adoption of its sustainability intelligence platform, potentially expanding its reach into international markets where ESG reporting mandates are becoming increasingly stringent. By continuing to refine its proprietary rating algorithms and expanding its network of retail partners, HowGood is well-positioned to define the standard for transparency in the modern food economy.
See full HowGood company page
