What is HowGood?
Founded in 2006, HowGood operates as a sophisticated data platform that provides comprehensive food product ratings for grocers and consumers. By leveraging a proprietary database of agricultural and supply chain information, the company enables retailers to offer shoppers transparent insights into the environmental and social impact of their purchases. The platform covers a vast array of categories, including fresh produce, dairy, meat, and pantry staples, integrating directly into store shelves and mobile applications. This service not only empowers consumer decision-making but also incentivizes producers to adhere to higher sustainability standards, effectively bridging the gap between complex supply chain data and retail-level consumer engagement.
How much funding has HowGood raised?
HowGood has raised a total of $24.7M across 4 funding rounds:
Angel/Seed
$2M
Series A
$4.2M
Unspecified
$6M
Unspecified
$12.5M
Angel/Seed (2014): $2M with participation from Highline Ventures, Great Oaks Venture Capital, and FirstMark Capital
Series A (2016): $4.2M led by Humanity United, High Line Venture Partners, Serious Change LP, Great Oaks Venture Capital, Contour Ventures, and FirstMark Capital
Unspecified (2021): $6M supported by Trailhead Capital LLC, Contour Venture Partners, Danone Manifesto Ventures Inc, and FirstMark Capital LLC
Unspecified (2022): $12.5M featuring Titan Grove and FirstMark
Key Investors in HowGood
FirstMark Capital
FirstMark Capital is a New York-based firm specializing in early-stage and growth-stage investments, with a strong focus on the information and document management sectors.
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that supports founders building transformative companies across software, healthcare, and enterprise solutions.
Contour Venture Partners
Contour Venture Partners is a New York City-based seed stage firm that focuses on innovative software solutions within the enterprise SaaS and financial services sectors.
What's next for HowGood?
The recent infusion of capital signals a transition toward scaling HowGood's enterprise-grade software solutions. As global retailers face increasing pressure to report on sustainability goals, HowGood is uniquely positioned to serve as the industry standard for impact measurement. Future strategic initiatives will likely focus on deepening the integration of its rating engine into large-scale procurement systems and expanding its footprint across international markets. By maintaining its focus on data integrity and supply chain transparency, the company is set to capitalize on the broader shift toward corporate accountability and conscious consumerism, ensuring its technology remains a critical component of the modern food retail ecosystem.
See full HowGood company page
