What is HowGood?
HowGood, Inc., established in 2006 and headquartered in Brooklyn, New York, offers a comprehensive food product rating service designed to empower grocers and shoppers. The company's research provides consumers with detailed information about food products, enabling informed purchasing decisions. HowGood also acknowledges producers that adhere to specific quality and sustainability standards. Their services cover a wide array of product categories, including dairy, meat, produce, and pantry staples, with ratings accessible both in-store on shelves and via a mobile application. This focus on transparency and producer recognition positions HowGood as a key player in the evolving landscape of food consumerism.
How much funding has HowGood raised?
HowGood has raised a total of $24.7M across 4 funding rounds:
Angel/Seed
$2M
Series A
$4.2M
Unspecified
$6M
Unspecified
$12.5M
Angel/Seed (2014): $2M with participation from Highline Ventures, FirstMark Capital, and Great Oaks Venture Capital
Series A (2016): $4.2M led by High Line Venture Partners, Serious Change LP, Great Oaks Venture Capital, Humanity United, Contour Ventures, and FirstMark Capital
Unspecified (2021): $6M supported by FirstMark Capital LLC, Trailhead Capital LLC, Contour Venture Partners, and Danone Manifesto Ventures Inc
Unspecified (2022): $12.5M featuring FirstMark and Titan Grove
Key Investors in HowGood
High Line Venture Partners
High Line Venture Partners is a venture capital firm specializing in early-stage investments, based in New York. Their involvement suggests a focus on supporting innovative companies with high growth potential.
FirstMark Capital
FirstMark Capital is an investment firm with a focus on enterprise SaaS, vertical B2B SaaS, and financial services, indicating a strategic interest in HowGood's technology and market positioning.
Contour Ventures
Contour Venture Partners, a seed-stage venture capital firm, invests in innovative software solutions, suggesting they see HowGood's platform as a key technological asset in the food industry.
What's next for HowGood?
The recent major strategic investment in HowGood signals a pivotal phase for the company, likely aimed at expanding its data-gathering capabilities, enhancing its technological infrastructure, and broadening its market reach. With a history of consistent capital raises, HowGood is well-positioned to further its mission of providing accessible and reliable food product information. Future developments may include deeper integration with retail partners, expansion into new product categories, and advancements in its rating algorithms to incorporate evolving consumer preferences and sustainability metrics. This strategic financing is expected to accelerate HowGood's growth and solidify its role as a leader in food transparency.
See full HowGood company page
