What is Hoopo?
Founded in 2016, Hoopo specializes in the intersection of hardware design, location technologies, and advanced tracking systems. The company provides critical visibility into mobile assets, enabling enterprises to optimize their business processes through real-time data and actionable insights. By focusing on the complexities of tracking moving assets, Hoopo has carved out a significant market position, serving as a foundational layer for modern supply chain management and industrial automation. Their expertise in low-power tracking hardware allows for seamless integration into diverse environments, ensuring that customers maintain operational efficiency across global logistics networks.
How much funding has Hoopo raised?
Hoopo has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2022): $10M with participation from Tau Ventures, ZIM Integrated Shipping Services, Hico, and TheDock
Key Investors in Hoopo
Tau Ventures
Tau Ventures is an AI-first, early-stage venture fund focused on healthcare, enterprise, and automation, leveraging deep sector expertise to accelerate the growth of mission-critical technologies.
ZIM Integrated Shipping Services
ZIM Integrated Shipping Services Ltd. is a leading global container liner shipping company that provides innovative shipping practices and digital solutions to a diverse international clientele.
Hico
Herd Improvement Co-Operative Australia is a farmer-owned cooperative dedicated to supporting dairy farmers with quality products, bovine genetics, and farm management software.
What's next for Hoopo?
With the successful closure of this major strategic investment, Hoopo is set to embark on an aggressive expansion phase. The company plans to utilize this capital to enhance its R&D capabilities, specifically targeting the next generation of location intelligence and predictive analytics. As the demand for granular supply chain visibility continues to rise, Hoopo is well-positioned to capture additional market share by scaling its enterprise-grade tracking solutions. The strategic backing from industry-aligned investors suggests a clear trajectory toward broader adoption in maritime, agricultural, and industrial sectors, solidifying the company's role as a key enabler of digital transformation in global logistics.
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