What is Hooked?
Founded in 2019, Hooked Foods specializes in the development and commercialization of plant-based seafood alternatives, including its signature Toonish and Salmoonish product lines. By leveraging advanced food science and plant-derived proteins, the company provides nutritious, fiber-rich, and environmentally conscious options for both retail and foodservice channels. Headquartered in Sweden, the firm has successfully established a strong footprint in the Nordic region and Germany, reflecting its operational maturity and market-ready product portfolio. The company's core value proposition centers on mitigating ocean pollution and preserving marine biodiversity through scalable, consumer-friendly food innovation.
How much funding has Hooked raised?
Hooked has raised a total of $11.6M across 3 funding rounds:
Series A
$10.2M
Other Financing Round
$1.2M
Grant
$252K
Series A (2022): $10.2M, investors not publicly disclosed
Other Financing Round (2023): $1.2M, investors not publicly disclosed
Grant (2025): $252K supported by EIT Food
Key Investors in Hooked
EIT Food
EIT Food is Europe's leading food innovation initiative, dedicated to creating a sustainable and future-proof food sector through a vast consortium of industry players and research institutions.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Hooked?
Looking ahead, the strategic deployment of the $252K will likely focus on expanding production capacity and deepening market penetration within the broader European food ecosystem. As the company transitions from its initial development phase into a more aggressive scaling stage, the focus will shift toward optimizing supply chain efficiencies and diversifying its product offerings. By aligning with key industry partners and leveraging its recent financial backing, Hooked Foods is well-positioned to capitalize on the growing consumer demand for sustainable, high-protein alternatives. The company's trajectory suggests a continued commitment to innovation, with potential for further geographic expansion and the introduction of next-generation seafood substitutes that maintain the nutritional profile and sensory experience of traditional marine products.
See full Hooked company page
