What is Homeward?
Founded in 2014 by Nicky Hancock, Homeward originated as a specialized decorative arts practice rooted in fine art expertise and two decades of professional experience in London residential interiors. The company distinguishes itself through the application of traditional paint finishes and gilding techniques, which are now integrated into a curated collection of one-off furniture and home accessories. As the firm scales, it maintains its commitment to craftsmanship while leveraging its unique aesthetic identity to capture market share in the luxury home goods segment. The company's current lifecycle stage, characterized by major enterprise-level funding, indicates a shift toward operational expansion and brand solidification.
How much funding has Homeward raised?
Homeward has raised a total of $105M across 2 funding rounds:
Private Equity
$20M
Debt
$85M
Private Equity (2021): $20M with participation from LiveOak Venture Partners, Adams Street Partners LLC, and Javelin Venture Partners
Debt (2021): $85M, investors not publicly disclosed
Key Investors in Homeward
LiveOak Venture Partners
LiveOak is a venture capital firm that invests early in exceptional founders, focusing on tech and tech-enabled service companies. They partner with ambitious entrepreneurs from Pre-seed to Series B, actively engaging throughout the business lifecycle to help build enduring companies.
Javelin Venture Partners
Javelin Venture Partners backs founders building new products and platforms in technology, commerce and services. The firm provides committed capital, practical guidance and a close partnership mindset, helping early teams sharpen strategy and grow with discipline.
Adams Street Partners LLC
Undisclosed investor participating in the funding round.
What's next for Homeward?
With the recent infusion of capital, Homeward is poised to scale its production capabilities and expand its distribution channels. The strategic focus will likely center on optimizing the supply chain for its bespoke furniture line while maintaining the artisanal quality that defines the brand. By leveraging the expertise of its institutional partners, Homeward aims to professionalize its operational infrastructure, potentially exploring new digital-first retail strategies or physical showroom expansions. The firm's trajectory suggests a move toward establishing a dominant footprint in the premium interior design market, balancing its heritage-based techniques with the rigorous demands of a high-growth business model.
See full Homeward company page
