What is Hippeas?
Hippeas operates at the intersection of health-conscious consumerism and sustainable agriculture. The company specializes in the production of USDA Certified Organic, gluten-free, and vegan chickpea-based snacks. Beyond its product portfolio, Hippeas distinguishes itself through a mission-driven business model that emphasizes environmental stewardship, specifically through the nitrogen-fixing properties of chickpea cultivation. By aligning its brand identity with social responsibility—exemplified by its partnerships with Feeding America—Hippeas has cultivated a loyal consumer base that prioritizes both nutritional value and ethical consumption. The company's market position is bolstered by its ability to disrupt traditional snack categories with high-protein, plant-based alternatives that appeal to modern, health-oriented demographics.
How much funding has Hippeas raised?
Hippeas has raised a total of $60M across 2 funding rounds:
Private Equity
$10M
Corporate Investment
$50M
Private Equity (2017): $10M with participation from Neptune Ventures CA
Corporate Investment (2021): $50M led by CRAFTORY LIMITED
Key Investors in Hippeas
Neptune Ventures CA
CAVU Consumer Partners specializes in building brands that promote healthier living and aims to make healthy living accessible to everyone. They provide a range of services, including strategy, operations, digital eCommerce, marketing, and partnerships, all designed to support their brand partners.
CRAFTORY LIMITED
A strategic investment firm focused on high-growth consumer brands, providing the necessary capital and operational expertise to scale innovative food and beverage companies.
What's next for Hippeas?
With the recent injection of capital, Hippeas is poised to enter a new phase of operational scaling and product innovation. The strategic focus will likely shift toward optimizing supply chain efficiencies and expanding its presence in international markets. Furthermore, the company is expected to leverage its increased financial resources to enhance its digital eCommerce capabilities and strengthen its marketing partnerships. As the demand for sustainable, plant-based snacks continues to rise, Hippeas is strategically positioned to capture additional market share, potentially exploring new product lines that align with its core mission of providing nutritious, planet-friendly snack options to a global audience.
See full Hippeas company page
