What is Hint?
Established in 2005, Hint has carved out a distinct niche by addressing the growing consumer demand for clean-label hydration solutions. Headquartered in San Francisco, the company operates at the intersection of health and convenience, offering a product portfolio that eliminates the additives typically found in traditional flavored waters. Its market position is defined by a commitment to transparency and health, which has allowed it to capture significant market share among health-conscious demographics. The company's operational strategy leverages a direct-to-consumer model alongside traditional retail distribution, ensuring broad accessibility while maintaining brand integrity.
How much funding has Hint raised?
Hint has raised a total of $67.5M across 6 funding rounds:
Series A
$10M
Debt
$4M
Series A
$10M
Series C
$17.5M
Debt
$1M
Series D
$25M
Series A (2012): $10M, investors not publicly disclosed
Debt (2015): $4M, investors not publicly disclosed
Series A (2018): $10M supported by AXA Venture Partners
Series C (2019): $17.5M featuring Springboard Growth Capital LLC
Debt (2020): $1M backed by PPP
Series D (2020): $25M with participation from Springboard Growth Capital, Medina Heights , LLC, Philippe Laffont, and GingerBread Capital LLC
Key Investors in Hint
Springboard Growth Capital
A growth-oriented investment firm that provides strategic capital to high-potential consumer brands looking to scale operations.
AXA Venture Partners
A global venture capital firm that invests in high-growth companies, leveraging the resources and network of the AXA Group.
GingerBread Capital LLC
An investment firm focused on supporting innovative companies and entrepreneurs, often with a focus on consumer-facing businesses.
What's next for Hint?
With the infusion of $25M, Hint is well-positioned to accelerate its strategic initiatives, likely focusing on supply chain optimization and expanded retail footprint. The company's lifecycle stage, characterized by major enterprise-level funding, suggests a transition toward aggressive market penetration and potential product line diversification. As the beverage industry continues to pivot toward functional and clean-label products, Hint's ability to leverage its recent capital will be critical in maintaining its competitive edge against both legacy incumbents and emerging wellness brands. Future growth will likely hinge on the company's capacity to scale its distribution network while upholding the rigorous quality standards that have defined its brand identity since inception.
See full Hint company page
