What is Hightouch?
Headquartered in San Francisco, Hightouch operates as a specialized Reverse ETL platform designed to synchronize data from centralized warehouses to various SaaS applications. The company addresses a fundamental challenge for modern businesses: ensuring that sales, marketing, and customer success teams have access to accurate, real-time customer insights within their existing software ecosystems. By automating the movement of data into tools like CRMs and email platforms, Hightouch enables organizations to move beyond passive analytics toward active, data-driven decision-making. Its market position is defined by its ability to turn static data repositories into dynamic engines for customer engagement and operational efficiency.
How much funding has Hightouch raised?
Hightouch has raised a total of $322.2M across 6 funding rounds:
Angel/Seed
$2.1M
Series A
$12.1M
Series B
$40M
Other Financing Round
$38M
Series C
$80M
Series D
$150M
Angel/Seed (2020): $2.1M with participation from Afore Capital and Slack Fund
Series A (2021): $12.1M led by Amplify Partners, Y Combinator, Bain Capital Ventures, and Afore Capital
Series B (2021): $40M supported by Amplify, YC, ICONIQ Growth, and Afore
Other Financing Round (2023): $38M featuring Amplify Partners, Y Combinator, and Bain Capital Ventures
Series C (2025): $80M backed by Sapphire Ventures, Amplify Partners, Bain Capital Ventures, NewView Capital, and ICONIQ Growth
Series D (2026): $150M with participation from ICONIQ Capital, Y Combinator, Amplify Partners, The Trade Desk, Bain Capital Ventures, Goldman Sachs Asset Management, and Sapphire Ventures
Key Investors in Hightouch
ICONIQ Capital
A privately-held investment firm providing financial advisory and family office services with a strong focus on technology growth equity and venture capital.
Amplify Partners
A venture capital firm specializing in early-stage investments for companies pioneering novel applications in machine intelligence and computer science.
Bain Capital Ventures
The venture capital division of Bain Capital, managing significant committed capital with a focus on early-stage and growth-stage enterprise software companies.
What's next for Hightouch?
With the successful closure of this major strategic investment, Hightouch is well-positioned to accelerate its product development roadmap and deepen its enterprise-grade capabilities. The company is expected to focus on enhancing its integration ecosystem, improving real-time data latency, and expanding its reach into global markets. As the demand for unified customer views continues to rise, Hightouch's strategic focus will likely center on maintaining its technical edge while scaling its go-to-market efforts to support larger, more complex organizational requirements. This capital injection provides the necessary runway to solidify its leadership in the Reverse ETL category and drive further innovation in data activation.
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