What is Highlight?
Founded in 2020 and headquartered in New York, New York, Highlight operates as a market research platform designed to facilitate efficient, agile, and scaled at-home product testing. The company aims to bridge the gap between product development and consumer feedback, enabling businesses to gather actionable insights more effectively. Highlight's technology allows for streamlined product trials, providing valuable data for companies seeking to optimize their offerings in a competitive market.
How much funding has Highlight raised?
Highlight has raised a total of $26.3M across 2 funding rounds:
Angel/Seed
$8.3M
Series A
$18M
Angel/Seed (2022): $8.3M with participation from First Round Capital, HearstLab, and Sixers Innovation Lab
Series A (2023): $18M led by GS Futures and Acre Venture Partners
Key Investors in Highlight
First Round Capital
First Round Capital is an early-stage venture capital firm known for supporting startups like Notion and Uber, providing tailored programs and resources for company building.
HearstLab
HearstLab is a corporate venture fund that invests in and supports early-stage, women-led startups across various sectors, aiming to bridge the gender gap in venture capital.
Sixers Innovation Lab
The Sixers Innovation Lab, part of Harris Blitzer Sports Entertainment, focuses on inspiring possibilities and enhancing communities through its diverse portfolio of global brands and sports properties.
What's next for Highlight?
With the recent Series A financing, Highlight is poised for significant expansion and further development of its platform capabilities. This strategic backing will likely fuel initiatives aimed at scaling its operations, enhancing its technological infrastructure, and broadening its market reach. The company is expected to leverage this capital to solidify its position as a leader in the product testing and market research sector, potentially exploring new verticals and deepening its client relationships.
See full Highlight company page
