What is Highlight?
Founded in 2020, Highlight operates as a sophisticated market research platform designed to facilitate efficient and agile at-home product testing. By streamlining the logistics of physical product distribution and data collection, the company enables brands to gather high-fidelity consumer insights at scale. In an era where rapid iteration is essential for competitive advantage, Highlight provides the necessary technological framework to transform traditional, slow-moving research cycles into high-velocity, data-driven decision-making processes. The platform serves as a vital link for enterprises aiming to optimize product-market fit through rigorous, real-world testing environments.
How much funding has Highlight raised?
Highlight has raised a total of $26.3M across 2 funding rounds:
Angel/Seed
$8.3M
Series A
$18M
Angel/Seed (2022): $8.3M with participation from Sixers Innovation Lab, HearstLab, and First Round Capital
Series A (2023): $18M led by GS Futures and Acre Venture Partners
Key Investors in Highlight
First Round Capital
An early-stage venture capital firm renowned for supporting foundational company building, providing founders with the resources and community expertise necessary to scale from inception to market leadership.
GS Futures
An early-stage venture fund backed by the GS Group, focusing on innovative technological solutions across climate, energy, and consumer sectors to address complex global challenges.
Acre Venture Partners
A specialized investment firm that targets companies driving fundamental change in food and agriculture, emphasizing the intersection of environmental health, sustainability, and financial performance.
What's next for Highlight?
With the successful completion of its Series A round, Highlight is well-positioned to scale its operations and expand its market footprint. The strategic backing from institutional investors suggests a focus on enhancing the platform's technical capabilities and deepening its penetration into enterprise-level accounts. Moving forward, the company is expected to leverage this capital to refine its proprietary testing methodologies and potentially integrate advanced analytics to provide deeper, more actionable insights for its clients. As the landscape for consumer research continues to evolve, Highlight's ability to maintain its agile, tech-forward approach will be paramount in sustaining its growth and maintaining its competitive edge in the market.
See full Highlight company page
