What is Highlight?
Founded in 2020, Highlight operates as a sophisticated market research platform designed to streamline the complexities of at-home product testing. By replacing traditional, fragmented research methods with an agile, digital-first ecosystem, the company enables brands to conduct high-velocity testing with precision. Its platform serves as a bridge between consumer feedback and product development, allowing enterprise clients to iterate faster and reduce the risks associated with new product launches. In an era where consumer preferences shift rapidly, Highlight provides the necessary data-driven framework for companies to maintain a competitive edge through evidence-based decision-making.
How much funding has Highlight raised?
Highlight has raised a total of $26.3M across 2 funding rounds:
Angel/Seed
$8.3M
Series A
$18M
Angel/Seed (2022): $8.3M with participation from First Round Capital, Sixers Innovation Lab, and HearstLab
Series A (2023): $18M led by Acre Venture Partners and GS Futures
Key Investors in Highlight
First Round Capital
First Round is an early-stage venture capital firm that helps startups tackle company building firsts, providing founders with the expertise and resources needed to build their first products and find their first customers.
HearstLab
HearstLab is a corporate venture fund that provides cash investments and services to early-stage, women-led startups, focusing on bridging the gender gap in venture capital through strategic support and mentorship.
Acre Venture Partners
Acre Venture Partners invests in companies driving fundamental change in food and agriculture, partnering with businesses that develop innovative technologies to promote a sustainable food system.
What's next for Highlight?
With the successful closure of its latest funding round, Highlight is poised to transition from a high-growth startup to an enterprise-grade market intelligence leader. The strategic allocation of these funds will likely focus on scaling the platform's technical infrastructure to support larger, more complex testing cohorts and deepening its integration with existing enterprise workflows. As the company matures, it is expected to prioritize the expansion of its data analytics suite, providing clients with more granular, actionable insights into consumer behavior. By maintaining its focus on agile methodology and scalable research solutions, Highlight is set to redefine the standards of the consumer insights industry, ensuring that product development remains closely aligned with real-world market demands.
See full Highlight company page
