What is Highlight?
Founded in 2020 and headquartered in New York, New York, Highlight operates as a market research platform designed to facilitate efficient, agile, and scaled at-home product testing. The company aims to revolutionize how businesses gather consumer insights by providing a streamlined and effective solution for product evaluation. Highlight's platform addresses the growing need for rapid and reliable market feedback in today's fast-paced consumer landscape.
How much funding has Highlight raised?
Highlight has raised a total of $26.3M across 2 funding rounds:
Angel/Seed
$8.3M
Series A
$18M
Angel/Seed (2022): $8.3M with participation from First Round Capital, HearstLab, and Sixers Innovation Lab
Series A (2023): $18M led by Acre Venture Partners and GS Futures
Key Investors in Highlight
First Round Capital
First Round Capital is an early-stage venture capital firm known for supporting startups in their foundational stages, providing resources and expertise to help them grow.
HearstLab
HearstLab is a corporate venture fund that invests in and supports early-stage, women-led startups across various sectors, offering financial backing and strategic services.
Sixers Innovation Lab
The Sixers Innovation Lab, part of Harris Blitzer Sports Entertainment, focuses on investing in and nurturing innovative ventures, leveraging its expertise in sports and entertainment to foster growth.
What's next for Highlight?
The recent major strategic investment suggests Highlight is poised for significant scaling and expansion. This capital infusion is likely to be directed towards enhancing its platform capabilities, broadening its market reach, and potentially exploring new verticals within the market research industry. The company's focus on agile, at-home product testing positions it well to capitalize on evolving consumer behavior and the increasing demand for data-driven product development. Future growth may involve strategic partnerships and further technological advancements to maintain its competitive edge.
See full Highlight company page
