What is Alfred?
Alfred operates as an end-to-end resident experience platform, effectively bridging the gap between property management and high-touch hospitality. By integrating technology with human-centric services, the company transforms the residential experience into a curated ecosystem. Recognized by Fast Company as one of the most innovative entities in urban development, Alfred provides retail brands with unique access to consumer bases within residential settings, thereby creating a dual-sided marketplace that benefits both property owners and tenants.
The company's core value proposition lies in its ability to digitize the home experience while maintaining a premium service layer, effectively setting a new standard for how urban dwellers interact with their living spaces and local service providers.
How much funding has Alfred raised?
Alfred has raised a total of $96.5M across 5 funding rounds:
Angel/Seed
$2M
Series A
$10.5M
Series B
$40M
Debt
$2M
Series C
$42M
Angel/Seed (2014): $2M with participation from SV Angel, Spark Capital, and CrunchFund
Series A (2015): $10.5M led by Spark Capital, Sherpa Ventures, and Moderne Ventures
Series B (2018): $40M supported by Divco West, Solon Mack Capital, Moderne Ventures, and Invesco
Debt (2020): $2M featuring PPP
Series C (2020): $42M backed by 166 2nd LLC, Greystar Worldwide, LLC, Spark Capital, and New Enterprise Associates , Inc.
Key Investors in Alfred
Spark Capital
Spark Capital is a full-service investment banking company founded in 2001 that provides comprehensive financial advisory and capital market services.
Moderne Ventures
Moderne Ventures is a strategic venture capital firm focused on disruptive technologies in real estate, insurance, and finance, connecting startups with a vast network of corporate partners.
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders through strategic insights, essential resources, and a vast network to help companies scale effectively.
What's next for Alfred?
Looking ahead, Alfred is poised to leverage its recent capital to deepen its penetration into the enterprise real estate market. The strategic focus will likely shift toward expanding its footprint in high-growth urban centers and enhancing the interoperability of its management software with existing property technology stacks. By fostering deeper relationships with large-scale residential developers and institutional property owners, Alfred aims to transition from a service provider to an essential operating system for the modern home.
The company's trajectory suggests a continued emphasis on scaling its 'Home Manager' network and optimizing its service suite to meet the evolving demands of the post-pandemic residential landscape, ensuring long-term sustainability and market leadership.
