What is HBLOOM?
HBLOOM operates as a premium provider of luxury floral arrangements, bouquets, and botanical installations, catering to a sophisticated clientele that spans both residential and corporate sectors. By integrating a seamless digital gifting experience with a network of talented local florists, the company has effectively disrupted traditional floral logistics. Their market position is defined by high-touch service, offering custom plant installations and recurring subscription services that enhance corporate environments and personal gifting experiences alike. The firm's operational model prioritizes quality and efficiency, ensuring that high-end floral designs are accessible through a streamlined, nationwide platform.
How much funding has HBLOOM raised?
HBLOOM has raised a total of $17.9M across 4 funding rounds:
Angel/Seed
$1.1M
Series A
$2.1M
Unspecified
$4.7M
Series B
$10M
Angel/Seed (2010): $1.1M, investors not publicly disclosed
Series A (2010): $2.1M led by Battery Ventures
Unspecified (2011): $4.7M supported by Battery Ventures
Series B (2012): $10M featuring Shasta Ventures and Battery Ventures
Key Investors in HBLOOM
Battery Ventures
Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, online marketplaces, healthcare IT and industrial technology.
Shasta Ventures
A leading early-stage venture capital firm, Shasta partners with bold creative entrepreneurs who are passionate about building great products that deliver amazing work experiences.
Undisclosed Investors
What's next for HBLOOM?
Following this major strategic investment, HBLOOM is positioned to accelerate its market penetration and enhance its technological backbone. The company is expected to focus on optimizing its supply chain to support larger-scale corporate plant installations and expanding its subscription service footprint. By leveraging the expertise of its venture partners, HBLOOM aims to refine its enterprise-level gifting solutions, potentially exploring new avenues in automated logistics and personalized botanical curation to maintain its competitive edge in the luxury services market.
See full HBLOOM company page
