What is Hang?
Founded in 2021, Hang operates as a specialized provider of NFT-based brand loyalty platforms. The company addresses the critical need for modern enterprises to modernize their customer retention strategies in an increasingly fragmented digital landscape. By integrating blockchain technology into loyalty ecosystems, Hang enables brands to issue digital assets that offer verifiable, transferable, and programmable benefits to their most dedicated consumers. This approach transforms static loyalty points into dynamic digital assets, fostering deeper community engagement and providing brands with granular insights into consumer behavior. Hang's market position is defined by its ability to bridge the gap between legacy loyalty systems and the emerging Web3 economy, offering a scalable infrastructure that supports high-volume consumer interactions.
How much funding has Hang raised?
Hang has raised a total of $16M across 1 funding round:
Series A
$16M
Series A (2022): $16M with participation from Paradigm, Tiger Global Management, Night Ventures, Alexandre Arnault, and Thirty Five Ventures
Key Investors in Hang
Paradigm
Paradigm is a research-driven investment firm focused on supporting the next generation of crypto and Web3 companies through deep technical expertise.
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Night Ventures
Night Ventures is an early-stage consumer fund that invests in top teams developing innovative consumer technology, focusing on customer acquisition strategies and influencer marketing.
What's next for Hang?
With this major enterprise-level funding, Hang is well-positioned to accelerate its product development roadmap and expand its market reach. The strategic capital will likely be deployed toward enhancing the platform's interoperability, strengthening security protocols, and scaling the engineering team to meet the demands of large-scale enterprise clients. As the company enters its next phase of growth, the focus will shift toward establishing key partnerships with global brands looking to integrate Web3-native loyalty features. By prioritizing user experience and seamless integration, Hang aims to set the industry standard for digital-first customer retention, effectively navigating the transition from early-stage development to a dominant market player in the loyalty technology sector.
See full Hang company page
