What is Hang?
Founded in 2021 and headquartered in California, Hang operates as a specialized provider of NFT-based brand loyalty platforms. The company addresses the limitations of conventional points-based systems by offering a more dynamic, transparent, and engaging framework for brands to interact with their most valuable customers. By utilizing digital assets, Hang enables companies to create unique, verifiable, and tradable loyalty experiences that foster deeper community engagement and long-term brand affinity. Its platform is designed to integrate seamlessly into existing enterprise ecosystems, allowing brands to transition from static rewards to interactive, blockchain-backed loyalty programs that drive measurable business outcomes.
How much funding has Hang raised?
Hang has raised a total of $16M across 1 funding round:
Series A
$16M
Series A (2022): $16M with participation from Tiger Global Management, Thirty Five Ventures, Alexandre Arnault, Paradigm, and Night Ventures
Key Investors in Hang
Tiger Global Management
Tiger Global Management is a prominent investment firm deploying capital across both public and private markets, known for its extensive portfolio in high-growth technology sectors.
Thirty Five Ventures
Thirty Five Ventures is the family office of Kevin Durant, focusing on strategic investments in startups that bridge the gap between sports, media, and emerging consumer technology.
Night Ventures
Night Ventures is an early-stage consumer fund that specializes in supporting teams developing innovative consumer technology, with a focus on influencer marketing and community-driven growth.
What's next for Hang?
With the successful closure of this major strategic investment, Hang is well-positioned to accelerate its product development roadmap and enhance its enterprise-grade infrastructure. The company is expected to focus on scaling its platform to accommodate larger brand partners, potentially expanding its footprint into global markets where digital loyalty programs are gaining significant traction. Future growth will likely hinge on the firm's ability to simplify the user experience for non-crypto-native consumers while maintaining the security and transparency inherent in its underlying technology. As the market for digital assets matures, Hang's focus on utility-driven loyalty will be critical in maintaining its competitive advantage and securing its role as a foundational layer in the future of consumer engagement.
See full Hang company page
