What is Hang?
Founded in 2021 and headquartered in California, Hang operates within the burgeoning NFT and brand loyalty sector. The company aims to revolutionize how brands engage with their customers by offering a decentralized loyalty program infrastructure powered by NFTs. This approach allows for unique digital collectibles that can represent loyalty points, exclusive access, or membership tiers, providing both brands and consumers with novel engagement opportunities. Hang's platform is designed to foster deeper customer relationships and create new revenue streams through digital asset ownership.
How much funding has Hang raised?
Hang has raised a total of $16M across 1 funding round:
Series A
$16M
Series A (2022): $16M with participation from Paradigm, Night Ventures, Alexandre Arnault, Tiger Global Management, and Thirty Five Ventures
Key Investors in Hang
Night Ventures
Night Ventures is an early-stage consumer fund that invests in top teams developing innovative consumer technology. The firm focuses on helping founders navigate new customer acquisition strategies, leveraging content, community, and influencer marketing.
Tiger Global Management
Tiger Global Management is an investment firm deploying capital in both public and private markets. The company was founded in 2001 and is headquartered in New York City, New York.
Thirty Five Ventures
35V is the family office of 2x NBA Champion Kevin Durant, investing in over 100 startups, managing KD's personal brand and business deals, and supporting the Durant Family Foundation. They are also associated with Boardroom, a sports, media, and entertainment company co-founded by Kevin Durant and Rich Kleiman.
What's next for Hang?
With the recent major strategic investment, Hang is poised to accelerate its product development and market expansion. The company is likely to focus on enhancing its NFT-based loyalty platform's capabilities, forging new partnerships with brands seeking to adopt next-generation loyalty programs, and scaling its operations to meet increasing demand. This funding round, characterized as enterprise-level, suggests a strategic focus on solidifying its market position and potentially exploring new applications for its technology within the broader digital economy.
See full Hang company page
