What is Habit Factory?
Habit Factory operates as a sophisticated financial technology entity dedicated to democratizing access to modern banking services. By leveraging innovative technological frameworks, the company bridges the gap between traditional financial institutions and the evolving needs of a diverse, global clientele. Its core value proposition centers on enhancing customer relationships through transparent, benefit-driven financial products. With a proven track record of forming strategic alliances with established banking entities, Habit Factory has successfully extended its operational footprint into the United States and beyond, solidifying its reputation as a key disruptor in the fintech sector.
How much funding has Habit Factory raised?
Habit Factory has raised a total of $24.4M across 1 funding round:
Series D
$24.4M
Series D (2025): $24.4M with participation from Smilegate Investment, Z Venture Capital, Koloninvestment, and Industrial Bank of Korea
Key Investors in Habit Factory
Smilegate Investment
Smilegate Investment is a specialized venture capital firm focused on identifying and nurturing high-growth potential companies within the private equity landscape.
Z Venture Capital
Z Venture Capital supports transformative startups by leveraging the proprietary resources and deep industry expertise of the LY Corporation Group.
Industrial Bank of Korea
Industrial Bank of Korea is a major financial institution providing comprehensive banking, loan, and asset management solutions to a global client base.
What's next for Habit Factory?
With the recent injection of $24.4M, Habit Factory is well-positioned to accelerate its product development roadmap and deepen its penetration into international markets. The company is expected to focus on scaling its proprietary technology stack to support increased transaction volumes and more complex financial service offerings. Furthermore, the strategic nature of this funding suggests a continued emphasis on high-value partnerships, potentially leading to further integration with global financial ecosystems. As the firm enters this new phase of maturity, the focus will likely shift toward optimizing operational efficiency and maintaining its competitive edge in the rapidly digitizing global economy.
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