What is GutCheck?
GutCheck, operating under the umbrella of the Toluna group alongside Harris Interactive Europe and KuRunData, specializes in Agile Human Experience Intelligence. The company leverages innovative technologies to bring clients closer to genuine, contextualized human experiences, enabling them to deliver 'they get me' experiences across all touchpoints with increased speed and scale. GutCheck's integration into Toluna positions it to push the boundaries of market research.
How much funding has GutCheck raised?
GutCheck has raised a total of $29.2M across 8 funding rounds:
Private Equity
$2M
Series A
$2M
Debt
$725K
Series B
$4M
Private Equity
$2.5M
Series C
$4M
Series D
$12M
Debt
$2M
Private Equity (2010): $2M, investors not publicly disclosed
Series A (2010): $2M led by Village Ventures, Benenson Strategy Group, Highway 12 Ventures, and iModerate Research Technologies
Debt (2011): $725K supported by Icon Venture Partners and Highway 12 Ventures
Series B (2013): $4M featuring Grotech Ventures, Village Ventures, Highway 12 Ventures, and Crawley Ventures
Private Equity (2013): $2.5M backed by Grotech Ventures and Highway 12 Ventures
Series C (2014): $4M with participation from Icon Venture Partners
Series D (2015): $12M, investors not publicly disclosed
Debt (2020): $2M supported by PPP
Key Investors in GutCheck
Icon Venture Partners
Icon Venture Partners is a venture capital firm based in Palo Alto, California, known for its investments in technology companies. Their involvement suggests a focus on scaling innovative businesses.
Highway 12 Ventures
Highway 12 Ventures is a venture capital firm that invests in high-potential technology companies. Their repeated participation indicates a strong belief in GutCheck's growth potential.
Grotech Ventures
Grotech Ventures is an investment firm focused on partnering with innovative entrepreneurial talent in high-potential technology companies, particularly those outside of Silicon Valley. Their backing highlights GutCheck's market disruption potential.
What's next for GutCheck?
With the recent infusion of capital, GutCheck is poised for accelerated expansion and technological advancement. The strategic investment is expected to fuel further development of its Agile Human Experience Intelligence platform, enhancing its ability to provide deep customer insights. This funding round, characterized as a major strategic investment, suggests a focus on scaling operations, expanding market reach, and potentially integrating more deeply with the broader Toluna group's offerings. The company's trajectory indicates a strong emphasis on innovation and market leadership in the evolving landscape of customer experience.
See full GutCheck company page
