What is Gully Labs?
Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs operates at the intersection of cultural heritage and contemporary fashion. The company specializes in the production of design-forward footwear that draws inspiration from regional traditions, such as Phulkari embroidery and local festival motifs. By prioritizing craftsmanship and identity-driven design, Gully Labs has carved out a unique niche in the global apparel market, appealing to consumers who value both aesthetic innovation and cultural authenticity. The firm's market position is bolstered by its ability to translate complex cultural narratives into scalable, modern product lines.
How much funding has Gully Labs raised?
Gully Labs has raised a total of $4.1M across 3 funding rounds:
Angel/Pre-Seed
$121K
Seed
$1M
Series A
$3M
Angel/Pre-Seed (2024): $121K, investors not publicly disclosed
Seed (2025): $1M led by the Untitled ventures, Atrium Ventures, and Stride Ventures
Series A (2026): $3M supported by Saama
Key Investors in Gully Labs
Saama
Saama is a venture capital firm that empowers the next generation of entrepreneurs by investing in a diverse portfolio of companies across various sectors, focusing on innovative ideas and exceptional talent.
Atrium Ventures
Atrium Ventures LLC is a Menlo Park-based firm that provides strategic support and capital to emerging companies, leveraging its expertise in information management and operational growth.
Stride Ventures
Founded in 2019 and based in New Delhi, Stride Ventures is a prominent venture capital firm dedicated to investing in and nurturing innovative startups across the Indian ecosystem.
What's next for Gully Labs?
With the infusion of capital from this latest round, Gully Labs is expected to focus on scaling its manufacturing capabilities and expanding its distribution footprint. The strategic backing provided by its investor syndicate will likely facilitate deeper market penetration and the development of new product categories that continue to celebrate Indian identity. As the company transitions into this growth phase, the focus will remain on maintaining the handcrafted quality of its offerings while optimizing supply chain efficiencies to meet rising global demand. Future initiatives may include enhanced digital marketing efforts and potential collaborations to further solidify its brand presence in the international fashion landscape.
See full Gully Labs company page
