What is Gully Labs?
Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs operates at the intersection of cultural heritage and contemporary fashion. The company specializes in handcrafted, design-forward footwear that integrates regional Indian motifs—such as Phulkari embroidery—into modern silhouettes. By prioritizing cultural identity, Gully Labs has carved out a unique market position, appealing to consumers who seek products that are both aesthetically distinct and deeply rooted in tradition. The firm's ability to translate regional narratives into globally competitive products has been a cornerstone of its market differentiation.
How much funding has Gully Labs raised?
Gully Labs has raised a total of $4.1M across 3 funding rounds:
Angel/Pre-Seed
$121K
Seed
$1M
Series A
$3M
Angel/Pre-Seed (2024): $121K, investors not publicly disclosed
Seed (2025): $1M led by the Untitled ventures, Atrium Ventures, and Stride Ventures
Series A (2026): $3M supported by Saama
Key Investors in Gully Labs
Saama
Saama is a venture capital firm that empowers the next generation of entrepreneurs by investing in a diverse portfolio of companies across various sectors.
Atrium Ventures
Atrium Ventures LLC is a firm operating in the Information and Document Management industry, providing strategic support to growing enterprises.
Stride Ventures
Founded in 2019 and based in New Delhi, Stride Ventures is a venture capital firm focused on investing in innovative startups across India.
What's next for Gully Labs?
With the infusion of this latest capital, Gully Labs is expected to accelerate its product development cycles and enhance its supply chain capabilities to meet growing international demand. The strategic focus will likely shift toward scaling distribution channels and strengthening brand presence in key global markets. As the company moves into this next phase of maturity, the leadership team will be tasked with maintaining the artisanal quality of their footwear while navigating the complexities of enterprise-level operations. Continued support from its diverse investor base will be instrumental in navigating these scaling challenges and sustaining long-term growth.
See full Gully Labs company page
