What is Growsari?
Founded in 2016, Growsari operates as a sophisticated B2B platform designed to modernize the traditional sari-sari store model. By providing these micro-retailers with enhanced access to fast-moving consumer goods (FMCG), improved service levels, and a suite of digital tools, the company effectively transforms small-scale outlets into comprehensive service hubs. This strategic intervention addresses critical inefficiencies in the supply chain, enabling local entrepreneurs to compete more effectively in a rapidly digitizing economy. Through its integrated platform, Growsari bridges the gap between large-scale distributors and the nation's vast network of neighborhood stores, fostering economic inclusion and operational efficiency at the grassroots level.
How much funding has Growsari raised?
Growsari has raised a total of $190M across 4 funding rounds:
Series A
$30M
Series C
$45M
Other Financing Round
$110M
Other Financing Round
$5M
Series A (2021): $30M with participation from Wavemaker Partners LLC, Robinsons Retail Holdings, Inc., and JG Digital Equity Ventures
Series C (2022): $45M led by KKR
Other Financing Round (2022): $110M supported by International Finance
Other Financing Round (2024): $5M featuring Oppenheimer Generations
Key Investors in Growsari
Wavemaker Partners LLC
A prominent venture capital firm specializing in early-stage technology investments with a strong focus on the Southeast Asian market.
KKR
A global investment firm that manages multiple asset classes and focuses on fortifying companies through long-term strategic capital and operational expertise.
International Finance Corporation
A multilateral financial institution dedicated to mobilizing capital and expertise to support private sector growth and sustainable development in emerging markets.
What's next for Growsari?
The infusion of capital from this major strategic investment positions Growsari to accelerate its technological roadmap and deepen its penetration into underserved regions. As the company transitions from its initial scaling phase to a more mature enterprise-level operation, the focus will likely shift toward diversifying its service offerings—potentially integrating fintech solutions and advanced logistics capabilities. By leveraging its existing infrastructure, Growsari is well-positioned to solidify its role as the primary digital backbone for the Philippine retail sector, driving long-term value for both its retail partners and institutional backers.
See full Growsari company page
