What is Grover?
Founded in 2015, Grover operates a sophisticated online platform that facilitates the rental of over 3,000 tech products, ranging from consumer electronics to smart home appliances. The company occupies a unique intersection between fintech and retail, providing users with the agility to switch, return, or purchase devices based on evolving personal requirements. This model not only lowers the barrier to entry for premium hardware but also promotes resource efficiency, positioning Grover as a leader in the European circular economy landscape.
How much funding has Grover raised?
Grover has raised a total of $2.3B across 9 funding rounds:
Series A
$43.3M
Private Equity
$12.2M
Debt
$33.2M
Debt
$278.8M
Multiple Rounds
$1.3B
Series C
$330M
Debt
$270M
Series A (2018): $43.3M with participation from Circularity Capital LLP, Samsung NEXT, Varengold Bank, and Coparion
Private Equity (2019): $12.2M led by Main Incubator, Augmentum Fintech, Circularity Capital, and Samsung Next
Debt (2019): $33.2M supported by Varengold Bank
Debt (2020): $278.8M featuring Varengold Bank
Series B (2021): $71M backed by Seedcamp, Augmentum Fintech Management, JMS Capital-Everglen, Samsung NEXT, Circularity Capital, Kreos Capital Group, Assurant Growth, and Viola Fintech
Debt (2021): $1B with participation from Fasanara Capital
Debt (2021): $250M led by Fasanara Capital
Series C (2022): $330M supported by Korelya Capital, Viola Fintech, Energy Impact Partners, Mirae Asset Global Investments, Assurant, and Fasanara Capital
Debt (2022): $270M featuring M&G
Key Investors in Grover
Fasanara Capital
A leading institutional asset manager and pioneer in fintech investing, providing innovative financial solutions and strategic capital to high-growth companies.
Circularity Capital
A specialist private equity firm focused on the circular economy, dedicated to supporting business growth while enhancing resource productivity.
Korelya Capital
An investment platform supporting European technology founders with capital for growth and strategic access to Asian markets.
What's next for Grover?
With the recent infusion of capital, Grover is well-positioned to deepen its penetration into existing markets while exploring new geographic territories. The company's strategic focus remains on optimizing its asset management capabilities and enhancing its digital infrastructure to support a growing subscriber base. As the firm matures beyond its Series C stage, the integration of advanced risk management and sustainable hardware lifecycle practices will be critical in maintaining its competitive advantage against traditional retail models and emerging subscription-based rivals.
See full Grover company page
