What is Ground Up?
Ground Up Motors, operating through SS396.com, is a prominent national supplier specializing in restoration parts for classic American muscle cars. Since its inception in 1990, the company has cultivated a comprehensive inventory of thousands of parts for iconic models such as the Chevy Chevelle, Camaro, Nova, and El Camino. Ground Up is recognized not only for its extensive stock but also for providing expert advice, quick shipping, hassle-free returns, and a price match guarantee, positioning itself as a key resource for automotive restoration enthusiasts aiming to preserve and enhance their vintage vehicles.
How much funding has Ground Up raised?
Ground Up has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Ground Up
PPP
Public-Private Partnership
What's next for Ground Up?
With the recent large-scale late-stage funding, Ground Up is poised for significant strategic growth. This capital injection is likely to fuel initiatives aimed at expanding product lines, enhancing digital infrastructure for e-commerce, and potentially broadening its market reach. The company's focus on a niche but passionate market suggests that future investments will be directed towards solidifying its leadership in classic car restoration parts and services, ensuring continued support for its dedicated customer base.
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