What is Ground Up?
Established in 1990, Ground Up Motors—operating through SS396.com—has cemented its reputation as a premier supplier of restoration components for iconic American muscle cars, including the Chevy Chevelle, Camaro, Nova, and El Camino. By maintaining an extensive inventory of thousands of parts and providing specialized technical guidance, the company bridges the gap between historical automotive preservation and modern e-commerce efficiency. Their commitment to customer-centric services, such as rapid logistics, flexible return policies, and competitive price matching, has allowed them to capture a significant share of the enthusiast market, effectively positioning themselves as an indispensable partner for collectors and restoration professionals nationwide.
How much funding has Ground Up raised?
Ground Up has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Ground Up
PPP
Public-Private Partnership
What's next for Ground Up?
With this major strategic investment, Ground Up Motors is well-positioned to optimize its distribution infrastructure and expand its catalog to meet the evolving demands of the classic car community. The company is expected to leverage these funds to enhance its digital platform, streamline inventory management, and potentially explore new segments within the vintage vehicle restoration market. By prioritizing operational excellence and maintaining its high standards for part authenticity, Ground Up is poised to solidify its dominance in the aftermarket space, ensuring that the legacy of American muscle cars remains accessible to future generations of enthusiasts.
See full Ground Up company page
