What is Ground Truth?
Ground Truth operates a specialized location-based marketing and advertising platform that bridges the gap between publishers, developers, and targeted consumer audiences. By utilizing precise geographic data and real-world movement patterns, the company enables brands to execute intent-driven campaigns that transcend traditional demographic targeting. The platform integrates advanced location analytics with robust advertising delivery mechanisms, providing a measurable return on investment for clients in the retail, quick-service restaurant, and consumer goods industries. Through its infrastructure, Ground Truth facilitates both direct and programmatic media buying, effectively monetizing location signals to identify high-value consumer segments at critical decision-making moments.
How much funding has Ground Truth raised?
Ground Truth has raised a total of $136.9M across 8 funding rounds:
Unspecified
$2.6M
Series B
$7M
Unspecified
$8.1M
Series C
$5M
Unspecified
$6.7M
Series D
$50M
Other Financing Round
$42.5M
Unspecified (2009): $2.6M led by Voyager Capital, Steamboat Ventures, LLC, and Seapoint Ventures, LLC
Series B (2010): $7M supported by Emergence Capital Partners, Steamboat Ventures, LLC, OPENAIR Equity Partners, and Voyager Capital
Unspecified (2011): $8.1M featuring OpenAir Ventures, Steamboat Ventures, Voyager Capital, Emergence Capital Partners, and North Bridge Venture Partners
Series C (2012): $5M backed by SoftBank, Palisades Growth Capital, and Sorrento Ventures
Unspecified (2013): $6.7M with participation from Voyager Capital, North Bridge Venture Partners, and Steamboat Ventures, LLC
Series D (2014): $50M led by SoftBank
Other Financing Round (2016): $42.5M supported by Eminence Capital LLC and W Capital Partners
Key Investors in Ground Truth
Emergence Capital Partners
Emergence is a prominent venture capital firm focused on early-stage enterprise companies, dedicated to partnering with organizations that fundamentally change how the world operates.
Steamboat Ventures, LLC
Steamboat Ventures focuses on helping young companies become market leaders by investing in early to growth-stage firms within the technology, media, and consumer sectors.
Voyager Capital
Voyager Capital is an entrepreneur-centric firm managing $520M, specializing in B2B software, cloud infrastructure, and AI-driven applications to help startups scale and disrupt markets.
What's next for Ground Truth?
With the support of its latest strategic investment, Ground Truth is poised to accelerate its technological roadmap and expand its footprint within the global digital advertising ecosystem. The company is expected to focus on scaling its programmatic channels and enhancing the predictive accuracy of its location intelligence engine. As the market for hyper-local, intent-based advertising continues to mature, Ground Truth's ability to provide actionable insights from real-world consumer behavior will be central to its long-term competitive advantage. Future initiatives will likely prioritize the integration of emerging data science methodologies to maintain its position as a leader in enterprise-grade mobile engagement solutions.
See full Ground Truth company page
