What is Grin?
Grin operates as the premier influencer marketing software specifically engineered for the ecommerce ecosystem. Unlike generic CRM tools, Grin offers a specialized, end-to-end solution that empowers brands to discover, engage, and manage high-quality influencers within a private, secure environment. The platform facilitates the entire lifecycle of influencer partnerships, from initial outreach and product seeding to the generation of unique discount codes and affiliate links. Furthermore, its robust reporting suite allows marketing departments to derive actionable insights from their campaigns, ensuring that influencer marketing is treated as a measurable, high-ROI channel rather than a speculative expense. By centralizing these complex workflows, Grin enables brands to foster authentic relationships at scale, effectively turning influencer content into a sustainable growth engine.
How much funding has Grin raised?
Grin has raised a total of $145.3M across 4 funding rounds:
Angel/Seed
$9M
Debt
$350K
Series A
$26M
Series B
$110M
Angel/Seed (2019): $9M with participation from Bullpen Capital
Debt (2020): $350K led by PPP
Series A (2021): $26M supported by Bullpen Capital, e.ventures, Good Friends Venture Capital, Imaginary Ventures, and Launch
Series B (2021): $110M featuring Lone Pine Capital, The Chainsmokers, BOND, and Devon Levesque
Key Investors in Grin
Lone Pine Capital
Lone Pine Capital is a research-driven fundamental equity investment firm that focuses on developing a leading investment platform through global, cross-sector research.
Bullpen Capital
Bullpen Capital is a venture capital fund that specializes in investing post-seed capital into early-stage companies that have identified a special product-market fit.
e.ventures
eVenturers specializes in delivering cutting-edge web and mobile application solutions, providing custom software development and strategic investment support.
What's next for Grin?
With the infusion of $110M, Grin is well-positioned to deepen its product capabilities and expand its footprint within the enterprise software market. The strategic focus will likely center on enhancing its data analytics engine and deepening integrations with major ecommerce platforms to provide a more seamless user experience. As the influencer marketing landscape matures, Grin's roadmap suggests a continued emphasis on compliance, rights management, and advanced attribution modeling. By leveraging its current capital position, the company is poised to maintain its competitive edge, potentially exploring new international markets or diversifying its service offerings to support the evolving needs of global brands navigating the complexities of the creator economy.
See full Grin company page
