What is Grin?
Grin operates as the premier influencer marketing platform specifically engineered for the ecommerce ecosystem. By providing an integrated suite of tools, the company enables brands to manage the entire lifecycle of influencer partnerships—from initial discovery and outreach to relationship management, product seeding, and performance analytics. Its private CRM and affiliate tracking capabilities offer a centralized hub for brands to drive authentic engagement and measurable ROI. As the digital economy shifts toward creator-led commerce, Grin serves as a critical infrastructure provider, helping businesses navigate the complexities of modern influencer marketing with precision and data-driven insights.
How much funding has Grin raised?
Grin has raised a total of $145.3M across 4 funding rounds:
Angel/Seed
$9M
Debt
$350K
Series A
$26M
Series B
$110M
Angel/Seed (2019): $9M with participation from Bullpen Capital
Debt (2020): $350K led by PPP
Series A (2021): $26M supported by Imaginary Ventures, e.ventures, Bullpen Capital, Launch, and Good Friends Venture Capital
Series B (2021): $110M featuring Lone Pine Capital, Devon Levesque, BOND, and The Chainsmokers
Key Investors in Grin
Bullpen Capital
Bullpen Capital is a venture capital fund that specializes in investing post-seed capital into early-stage companies that have identified a strong product-market fit.
Imaginary Ventures
Imaginary Ventures is a prominent New York-based firm focused on supporting transformative consumer businesses poised to define future generations.
Lone Pine Capital
Lone Pine Capital is a research-driven fundamental equity investment firm that leverages global, cross-sector research to generate attractive risk-adjusted returns.
What's next for Grin?
With the infusion of this latest capital, Grin is poised to deepen its product capabilities and expand its footprint within the global ecommerce market. The strategic focus will likely center on enhancing its reporting analytics, automating complex affiliate workflows, and strengthening its CRM infrastructure to support larger enterprise clients. As the influencer marketing landscape matures, Grin's ability to provide a seamless, end-to-end solution will be pivotal in maintaining its competitive advantage. The company is expected to leverage these resources to foster deeper brand-creator relationships and solidify its position as the industry standard for influencer-driven growth strategies.
See full Grin company page
