What is Greystripe?
Greystripe operates as the largest brand-focused mobile advertising network in the United States by reach. The company is dedicated to providing sophisticated targeting and high engagement for brand marketers, while simultaneously maximizing revenue for publishers and app developers. Greystripe's proprietary advertising platform is capable of serving billions of rich media impressions to over 30 million users across various touch-driven devices. Its reach extends through more than 3,500 application titles and mobile websites, spanning all major mobile platforms. This extensive network allows Greystripe to deliver a superior ad experience for users and robust performance for advertisers.
How much funding has Greystripe raised?
Greystripe has raised a total of $12.1M across 3 funding rounds:
Series A
$1.2M
Series B
$8.9M
Series C
$2M
Series A (2006): $1.2M with participation from Incubic Venture Fund and Monitor Ventures
Series B (2007): $8.9M led by Steamboat Ventures, Incubic Venture Fund, and Monitor Ventures
Series C (2009): $2M supported by Monitor Ventures, Steamboat Ventures, and Incubic Management, LLC
Key Investors in Greystripe
Monitor Ventures
Monitor Ventures is an investment firm that has participated in Greystripe's funding rounds. Their involvement suggests a focus on companies within the technology and media sectors, potentially looking for scalable business models.
Steamboat Ventures
Steamboat Ventures, founded in 2000, focuses on helping young companies become market leaders. They invest in early to growth stage companies within the technology, media, and consumer sectors. The firm is dedicated to creating lasting value in each of its investments. Their approach emphasizes a commitment to nurturing and supporting the growth of their portfolio companies.
Incubic Management, LLC
Incubic Management LLC specializes in providing coaching and mentorship to entrepreneurs while also selectively investing in early-stage and later-round companies. The firm is dedicated to fostering economic growth and emphasizes the importance of a trusting relationship between management and investors.
What's next for Greystripe?
The substantial enterprise-level funding and recent strategic investment signal Greystripe's readiness for accelerated scaling and market expansion. With a strong foundation in the mobile advertising space, the company is well-positioned to further enhance its proprietary platform, explore new advertising technologies, and potentially broaden its geographical reach. This capital infusion is likely to fuel innovation in ad delivery and targeting, aiming to solidify its leadership in the competitive mobile advertising landscape. Future developments may include strategic partnerships or acquisitions to bolster its service offerings and competitive edge.
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