What is Great Question?
Great Question, Inc. provides an all-in-one, enterprise-grade user research platform designed to streamline the entire research process. Its comprehensive suite of tools facilitates participant recruiting, interview and survey conduction, prototype testing, and project management, all while emphasizing robust data privacy and collaborative features. The platform is built for UX research teams and boasts an extensive external panel of millions of participants. Leveraging AI-powered insight synthesis and centralized research repositories, Great Question empowers teams to conduct efficient, impactful studies and seamlessly share findings, simplifying the complexities of UX research operations for leading companies worldwide.
How much funding has Great Question raised?
Great Question has raised a total of $15.5M across 2 funding rounds:
Angel/Seed
$2.5M
Series A
$13M
Angel/Seed (2021): $2.5M with participation from Nomo VC, January Capital Advisors, Twenty-Two Ventures, and FundersClub
Series A (2025): $13M led by Inovia
Key Investors in Great Question
January Capital Advisors
January Capital Advisors is an independent wealth design firm dedicated to helping clients live the story they want to tell. They design, implement, and track financial strategies that align with clients' values and objectives, ensuring informed decision-making.
FundersClub
FundersClub is an online venture capital firm that connects accredited investors with highly vetted startups, allowing them to diversify their investment portfolios. The platform aims to support the world's most promising startups by leveraging software and a global network to provide unique investment opportunities.
Inovia
iNovia Capital is a full-stack venture firm that partners with founders to build enduring global technology companies and seeks to transform venture capital by perfecting the craft of investing in people first.
What's next for Great Question?
The recent major strategic investment in Great Question signals a pivotal moment for the company, likely indicating a move towards scaling operations and enhancing its market penetration. With a focus on enterprise-level solutions and robust data privacy, the company is well-positioned to capture a larger share of the growing user research market. Future developments may include further AI integration for deeper insights, expansion of its participant panel, and enhanced collaboration features to support distributed teams. This capital infusion is expected to accelerate product innovation and solidify Great Question's standing as a leader in UX research technology.
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